Strategy

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• (Digital) Transformation Processes - Why Managers Block Change and What to Do About It

  Why do some executives block digital transformation? We show the cause and give tips on what to do about it to drive digitization forward.

  Culture•Desiree Anja Jäger•7 Apr 2023•8 minutes

  

• Social Media Optimization (SMO) and Social Media Strategy

  Google has always placed a special emphasis on natural backlinks created by users and not by search engine optimizers. Nowadays, however, more links are artificially created than naturally set. Rebuilding natural-looking links is becoming increasingly difficult. In recent years, social media has undermined structures that were long the preserve of search engines.

  Marketing•Thorsten Ruhle•23 Feb 2023•10 minutes

  

• KPIs Explained: Definition, Types, and Benefits of Key Performance Indicators (KPIs)

  In this article, we'll explore the definition of KPIs, the different types of KPIs that exist, and the benefits that businesses can gain from implementing Key Performance Indicators (KPIs) in the right way.

  Data•MoreThanDigital Insights•16 Feb 2023•16 minutes

  

• Corporate Venture Building explained - Securing the future for companies

  The world is changing at breakneck speed, and to keep up with the pace, companies need to start thinking about the business models of the future today. Often, however, a lack of resources and entrenched structures within companies severely slow down the ability to innovate. An overview of why corporate venture building can be the perfect solution.

  Innovation•Bitrock Digital Partners•15 Dec 2022•8 minutes

  

• 5 things a good digital consultant does

  As a consultant, you are usually involved with one or more customers on a project basis or on a temporary basis. They are unable to solve the tasks themselves and therefore seek external support. This article looks at five valid points of a result-oriented consulting activity to show that the consultant must not play the part of the yes-man or the conflict-averse.

  Professional Services & Craftmanship•Sebastian Heithoff•1 Dec 2022•6 minutes

  

• What is Business Analytics? Definitions, Examples, and Applications

  Using data and analytics to make business decisions is the next big step in management. Understand the concept of business analytics, what it is, how it works and how to get started.

  Data•MoreThanDigital Insights•2 Nov 2022•12 minutes

  

• Innovation management according to ISO 56002

  ISO standards such as ISO 9001 and ISO 14001 are among the most popular management systems for companies worldwide. With the ISO 56000 family, the International Organization of Standards is currently introducing a new series for innovation management. This article explains the components of the standard, the benefits for companies, and the innovation management systems guide ISO 56002, which is at the heart of this series.

  Processes•Dr. Marcus Liehr•5 Sept 2022•9 minutes

  

• From the idea to your own app - the conception

  How do you get from the idea to your own app, which you can use successfully for your company? What should you already take into account during the idea generation and conception? Here are some insights on how to get started with your own app idea.

  Digital Marketing•Christina Canclini•20 Jul 2022•5 minutes

  

• Causes of inflation and 6 strategies for companies to deal with it

  It's important for businesses to understand the consequences of a contracting economy while inflation drives up prices. In this guide, you'll find an introduction to inflation and 6 strategies for dealing with inflation and changing market dynamics.

  Strategy / Vision•Benjamin Talin•23 Jun 2022•8 minutes

  

• The Purpose in the Company - From Vision to Strategy

  Companies need a vision, a mission and the corresponding strategy to make society and the environment better. This should always have been the case. But now it is assumed by customers. That's why it makes sense in marketing to use the terms "vision", "mission", "strategy" or even ... "purpose" as a clear semantic convention. It is important what comes out at the end - namely the irrefutable positioning of a brand - but to clarify an optimal process within a collaboration in the brand team, it is important to have a clear understanding of the terms.

  Strategy•Kai Bösterling•3 Jan 2022•11 minutes

  

• Customer Success - What does it mean?

  This article serves as an introduction to the topic of Customer Success. Readers will learn what lies behind the buzzword and why it is worth introducing Customer Success as a strategy in corporate planning. They also receive tips for Customer Success measures in various phases of customer contact.

  Processes•Tatjana Galinker•16 Nov 2021•8 minutes

  

• What is Digital Transformation? - Definition and a Framework for digital Change

  Based on a recent study, this article provides a definition for digital transformation and will introduce you to the three key ingredients to a successful digital transformation framework. Implementing digital transformation is most certainty not easy and different challenges will arise from trying to achieve a substantial change. Learn here the leadership skills required for this process and everything else you need to commence your digital journey.

  Strategy / Vision•Dr. René Bohnsack•29 Sept 2021•8 minutes