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• 4 steps to convert blog readers into paying customers

  Create search-optimised blog posts that attract potential customers and build trust – without the intense competition of social media.

  Digital Marketing•Alexandra Anderson•14 Oct 2024•5 minutes

  

• 5 reasons why a blog is the perfect marketing tool

  Attracting new customers is always a challenge, but the blog remains important alongside many other channels.

  Digital Marketing•Alexandra Anderson•21 Aug 2024•5 minutes

  

• The implementation of a digital sales strategy

  A sales strategy is only as good as the execution that follows. Optimizing your conversions depends on the content and the tech stack behind it, among other things. This blog article is about avoiding the worst rookie mistakes and putting you in a position to develop the best decisions for advancing your company's digital sales strategy.

  Sales / After Sales•Bastian Maiworm•12 Sept 2023•6 minutes

  

• Developing websites for older people & What younger people can learn from them

  Online shopping, online gaming or reading a newspaper online - in Germany, 86% of people are regularly online. But how do we imagine the person looking at the screen right now? Stereotypically between 14 and 40 years old, right? It's true, the majority of Internet users tend to be young, but studies have had the same tenor for years: the older generations are catching up. And they're more curious than we think.

  Digital Marketing•memoresa GmbH•1 Feb 2021•7 minutes

  

• SEO Basics - What is HTTPS?

  Security is becoming increasingly important on the Internet and 38% of websites do not yet use secure connections. We show what HTTPS is and why SSL encryption is important.

  Beginner / Basic•Benjamin Talin•2 Dec 2020•3 minutes

  

• Mobile websites vs. apps - What fits when?

  Mobile First - a buzzword that we now encounter again and again. In contrast to many others, however, not entirely without reason. Around 80% of all website calls are now made via mobile devices such as smartphones and tablets, and the trend is rising steadily. So it only makes sense to optimize your own online presence in terms of users for the corresponding devices. True to the motto "If I don't want to lose users, I will adapt". For some companies, this raises the question in the context of "mobile presence": What do I need - just a mobile website, or even my own app?

  Mobile Technologies•Laura Gaber•29 Sept 2020•6 minutes