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89 articles
Digitalization has transformed the world of entrepreneurship, especially in its early stages. More and more people are starting their businesses part-time or as freelancers, not through a traditional website, but directly on Instagram, TikTok, or WhatsApp. They meet their customers where they already are and transform social networks from pure communication channels into functional business platforms.
Social MediaAlexandra Anderson4 minutes
In the digital era, technology is advancing relentlessly – and entrepreneurs must not be left behind. In order to survive in an increasingly digitised market, small businesses in particular need efficient tools that save time and resources. This allows them to focus on what they are really passionate about: their creativity, their business or their family.
Digital MarketingAlexandra Anderson3 minutes
Brand creation is the creative and strategic process of turning an idea into a distinctive identity. It is like planting a seed that grows into a strong tree with the right care and optimal conditions. The key to successful brand creation lies in having a clear vision and designing all elements in such a way that they create a consistent and authentic overall image.
MarketingThorsten Ruhle6 minutes
Marketing is taking on more and more former sales tasks in B2B. This is mainly because sales in the B2B sector is becoming more digital. Personal sales calls are on the decline. B2B commerce is growing. For a consistent customer approach, effective collaboration between sales and marketing is essential. This applies even more to B2B than to B2C.
MarketingKai Bösterling9 minutes
Create search-optimised blog posts that attract potential customers and build trust – without the intense competition of social media.
Digital MarketingAlexandra Anderson5 minutes
What simple measures can help to improve online stores and increase sales?
Digital MarketingAlexandra Anderson4 minutes
Attracting new customers is always a challenge, but the blog remains important alongside many other channels.
Digital MarketingAlexandra Anderson5 minutes
How can trust in a brand be strengthened? The importance of authenticity and consistency and how cooperation can help.
BrandAlexandra Anderson4 minutes
Domains have become one of the most important topics for an online presence. But how do you find the right domain names?
Digital MarketingAlexandra Anderson5 minutes
Time is precious, and you shouldn't waste it as an entrepreneur on things you're not 100% proficient at. If you try to do your own marketing without the necessary expertise, you'll probably come across as an amateur. And the last thing you want is for potential customers to think you're just a dime a dozen.
Beginner / BasicThorsten Ruhle5 minutes
Let's get this out of the way: In the 21st century, few companies are successful because their marketing is good or because they are successful at cold calling. This is especially true in B2B business. They are successful because they have products that deliver better results than others from the customer's point of view and/or a service that makes them irreplaceable for their customers. How can companies do "good marketing" and what alternatives do you have to cold calling? Find out here!
Digital MarketingSimone Brett-Murati6 minutes
AI models can harbor a number of risks. However, if artificial intelligence is used thoughtfully and responsibly, the use of such tools can also bring great potential.
AI & Machine LearningAlexandra Anderson7 minutes
