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89 articles
Content marketing is becoming increasingly important as purchasing behavior changes. Nevertheless, smaller companies in particular are afraid of the effort that content marketing can cause. With a few tips, however, content marketing can also be used profitably by small companies.
Beginner / BasicBenjamin Talin6 minutes
In online marketing, there are many different key figures and billing models for advertising. Here are the most important briefly explained, which everyone should have heard.
Digital MarketingBenjamin Talin2 minutes
How do you get from the idea to your own app, which you can use successfully for your company? In this series of articles, you will learn about the individual phases in the development of an app and receive tips to make it a success. In this article, you will learn what needs to be considered when choosing the technology, the design and the implementation.
Mobile TechnologiesChristina Canclini6 minutes
Digitalization also means rethinking marketing and sales. The article explains how to increase sales when everyone understands their new role.
Sales / After SalesDavid Schneider12 minutes
Agile working and the customer-centric mindset of the start-up world have now become business mainstream. Both corporations and SMEs need to change their ways of working in the long term if they want to stay ahead of the competition in the digital transformation. But how do you live sustainable innovation? A product mindset that is characterized by bottom-up strategies and rewards mistakes helps. With the help of data-driven methodology, companies can offer sustainable digital experiences.
Strategy / VisionSimone Belko9 minutes
Online retailers should look into Google's Comparison Shopping Services (CSS) program. The article provides a simple introduction to Google Comparison Shopping Services.
E-Commerce & Mail OrderAlina Protsenko11 minutes
"Not another Newsletter, please" - Do you know such or similar sentences? This is how your channel on Telegram becomes and stays exciting...
Digital MarketingJan Brinker4 minutes
Google has always placed a special emphasis on natural backlinks created by users and not by search engine optimizers. Nowadays, however, more links are artificially created than naturally set. Rebuilding natural-looking links is becoming increasingly difficult. In recent years, social media has undermined structures that were long the preserve of search engines.
MarketingThorsten Ruhle10 minutes
Where is a salesperson even needed these days? Do we already buy everything online? Or are there still products that require traditional sales? In this article, you will learn what is changing in the world of sales and marketing through digitization, and how you can use this change for yourself.
MarketingDavid Schneider12 minutes
A normal customer avatar is no longer enough to be successful these days. To get truly useful information, marketing teams need to dig deeper into customers' minds and needs.
Digital MarketingFabian Helfenstein3 minutes
This article is about corporate influencers in employer branding - in other words, how you can use brand ambassadors in your company to strengthen the employer brand. I have summarized my five tips for the first steps for you in this article.
Recruiting & Talent AcquisitionJohanna Ehses6 minutes
On November 25, it's that time again: retailers celebrate the start of the holiday season with promotions and special offers on Black Friday. What you should consider in your email marketing for these promotion weeks and what is particularly challenging for online retailers in these times of crisis.
MarketingHartmut Deiwick8 minutes
