Digital Marketing

Latest

• Digital resilience: these tips will make you digitally fit

  The German economy is threatening to fall into recession. Digital resilience and targeted advice for efficient online marketing can help companies survive times of crisis and emerge stronger from them. In this technical article, you will learn what strategies are available and what companies can specifically do to become more digitally resilient.

  Marketing•Hartmut Deiwick•14 Oct 2022•5 minutes

  

• How customers and retailers benefit from the "Sales-Navi"

  Compared to the online store, the high street is falling behind here: online, customers can quickly see when the product is sold out. In brick-and-mortar retail, this is far less clear: many retailers operate more than one store per city, and if the product is sold out in one store, another may still have it in stock. This article shows how retailers can circumvent these bottlenecks.

  Retail and Wholesale•Klaus-Peter Kaul•9 Oct 2022•5 minutes

  

• 9 Google Ads campaign types explained - Which is the right one?

  With Google Ads, different campaign types can be selected for a specific target. But which Google Ads campaign type is the right one? Here are the 9 most important Google Ads campaign types for different goals explained.

  Marketing•Simon Flück•4 Oct 2022•5 minutes

  

• Re-Purpose Content - 5 Great Tools to Scale Your Content Strategy

  Re-purpose content for a great way of scaling your content efforts. No need to write every post, design every infographic, or shoot every video from scratch.

  Marketing•Michelle Symonds•2 Sept 2022•5 minutes

  

• Using artificial intelligence in communication

  Artificial intelligence in corporate communications is becoming increasingly important. It is changing the way market participants exchange information and - whether we like it or not - is leading us into a new era.

  Brand•Prof. Dr. Gerald Lembke•25 Aug 2022•7 minutes

  

• 3 tips for artificial intelligence in sales - Sales will be AI supported

  Artificial intelligence is revolutionizing the lead generation process. In the past, lead generation was a time-consuming and difficult process that required sifting through mountains of data. With AI, lead generation can be done quickly and efficiently by automating the process of identifying potential customers and targeting them with personalized messages.

  Sales / After Sales•KI-TOOLPARTY - JEDER KANN KI•23 Aug 2022•8 minutes

  

• Revolutionize internal corporate communications with digital signage

  Internal communication is changing rapidly. Intranets, apps and social media are also being used for employee communications. One tool that is only just gaining momentum is the use of dynamic screens, known as digital signage. Particularly for employees without a fixed PC workstation and in places where they spend a lot of time (canteen), these systems provide an ideal interface for obtaining information.

  IT•Ibrahim Mazari•22 Aug 2022•5 minutes

  

• What is Digital Signage? - Introduction and 4 important components

  Digitization is not only changing how we deal with information. It also changes the way we are presented with it. Digital signage is a way to present classic advertising media with the help of displays. Here we explain what it really is.

  IT•Benjamin Talin•22 Aug 2022•5 minutes

  

• From the idea to your own app - the conception

  How do you get from the idea to your own app, which you can use successfully for your company? What should you already take into account during the idea generation and conception? Here are some insights on how to get started with your own app idea.

  Digital Marketing•Christina Canclini•20 Jul 2022•5 minutes

  

• From Zero to Sales - A Practical Example of Marketing Automation in the B2B Environment

  Now with marketing automation from zero to sales. Customer acquisition and retention in B2B should be highly personalized and yet efficient.

  Better Practices•Aivie•19 Jul 2022•6 minutes

  

• Accompanying text for social ads - How do I build good copy?

  Finding the right accompanying text for an ad is sometimes not so easy. The closer it gets to publication, the greater the pressure to formulate the right copy - and that's exactly when writer's block beckons. The good news is that while there's no infallible recipe, there's definitely a good guide to make copywriting for social ads easier. Philipp Reittinger, CEO and co-founder of ZweiDigital, explains the steps you need to take.

  Social Media•Philipp Reittinger•27 Jun 2022•6 minutes

  

• 6 tips for choosing the right enterprise CMS for your business

  In the wake of the Corona pandemic, the importance of digital channels for companies has grown once again. Content management systems (CMS) offer support for the creation and distribution of content for these channels. They can be used in a variety of ways and have long been in use not only for websites, but also for blogs, online stores, social media, etc. CMS offer companies and their users many advantages if they meet the specific requirements and needs of the company. Dominik Angerer, co-founder and CEO of Storyblok, explains what is important when choosing the right enterprise CMS.

  Cloud•Dominik Angerer•3 May 2022•7 minutes