Digital Marketing

Latest

• 6 Digital marketing mistakes that companies should avoid

  Many companies make the same mistakes every day when it comes to their digital marketing campaigns. Many of these can be easily avoided and we will show you the worst mistakes and give you tips on how to avoid them.

  Digital Marketing•Benjamin Talin•9 Dec 2020•5 minutes

  

• Community Management - Successful communication with customers

  Everyone is talking about social media: from customer generation to public relations, everything is possible on the Internet these days. But what methods can be used to create added value? Community management is about bringing customers together in virtual space. If done correctly, this can have synergetic effects.

  Marketing•Simone Belko•7 Dec 2020•5 minutes

  

• 5 steps to develop a good social media strategy

  Building your own social media strategy is not difficult. In only 5 steps you can deal specifically with the topic and start to win customers via social media.

  Social Media•Benjamin Talin•5 Dec 2020•4 minutes

  

• What are digital events and their advantages and disadvantages?

  Through Corona there are more and more digital events. We show what digital events are and what advantages and disadvantages they have.

  Digital Marketing•von Neuem GmbH - Unternehmensberatung für digitale Transformation•4 Dec 2020•5 minutes

  

• SEO relevant keyword research for SMEs

  We show you which elements a good keyword research consists of and how entrepreneurs can build their own keyword strategy. There are some elements to consider and you can also use some tools for this.

  Digital Marketing•Benjamin Talin•3 Dec 2020•7 minutes

  

• 9 classic SEO mistakes that many make

  Unfortunately, many still make the mistakes and optimize their website not at all or wrong. We show you typical mistakes that can be easily avoided and how to make your SEO more efficient with little effort.

  Beginner / Basic•Benjamin Talin•3 Dec 2020•5 minutes

  

• SEO: Useful for companies despite high costs?

  SEO is becoming more and more important for companies. The website becomes a central component for the success of any business. However, when it comes to the cost of SEO, you also have to be clear about what you want to achieve. Because SEO ensures long-term success.

  Beginner / Basic•Alexander Walz•2 Dec 2020•6 minutes

  

• SEO Basics - What is HTTPS?

  Security is becoming increasingly important on the Internet and 38% of websites do not yet use secure connections. We show what HTTPS is and why SSL encryption is important.

  Beginner / Basic•Benjamin Talin•2 Dec 2020•3 minutes

  

• Localization - How to address customers in different countries

  Localization is more than just translating digital content into another language. It is the transport of meaning, often on several levels, into another language, another culture. It is therefore much more than just raping a text with GoogleTranslate.

  Digital Marketing•Johannes Grahmann•30 Nov 2020•4 minutes

  

• Personal branding of the generations: 4 astonishing insights into social media use

  Personal branding is one of the most important tools for self-marketing and maintaining a personal image on the Internet. Social media play a major role in terms of digital presence. What are the differences between Generation X (aged 36 to 54), Generation Y (aged 22 to 35), also known as Millennials, and Generation Z (aged 16 to 21)? What do they pay particular attention to in their web presence and social media activity? How do they deal with self-expression and digital communication?

  Marketing•Dr. Irene Y. Kilubi•30 Nov 2020•5 minutes

  

• Mobile websites vs. apps - What fits when?

  Mobile First - a buzzword that we now encounter again and again. In contrast to many others, however, not entirely without reason. Around 80% of all website calls are now made via mobile devices such as smartphones and tablets, and the trend is rising steadily. So it only makes sense to optimize your own online presence in terms of users for the corresponding devices. True to the motto "If I don't want to lose users, I will adapt". For some companies, this raises the question in the context of "mobile presence": What do I need - just a mobile website, or even my own app?

  Mobile Technologies•Laura Gaber•29 Sept 2020•6 minutes

  

• LinkedIn Outreach: Alternative to Meeting at Events

  Due to the current situation, you can’t attend any events, big or small. No trade shows, no networking events, no industry conferences. Not even small get togethers. Connecting with people online has just become a whole lot more important. And it’s likely that it will keep that level of importance even if we go back to running physical events. LinkedIn is the most powerful platform for making business connections. It’s extremely effective in reaching the right people because you can target so accurately. In this article, I want to elaborate on how to message decision makers on LinkedIn.

  Digital Marketing•Daniel Jordi•2 Apr 2020•5 minutes