Category
7 articles
Influencer marketing is becoming increasingly important in the age of digital media. More and more companies and brands are using advertising with these social media role models. What it is and what it's all about, you'll learn in this article.
Beginner / BasicBenjamin Talin4 minutes
Not a day goes by without a new podcast making headlines. Listeners enjoy gripping stories, while journalists and brands have discovered the podcast medium as a new communication channel.
MarketingNicolas Leuenberger6 minutes
Artificial intelligence in corporate communications is becoming increasingly important. It is changing the way market participants exchange information and - whether we like it or not - is leading us into a new era.
BrandProf. Dr. Gerald Lembke7 minutes
The relevance of employer branding has already arrived at the management level of many companies. But how do you set up your own employer branding strategy correctly and which steps should be taken into account? This article shows the six most important steps.
Human RessourcesJohanna Ehses7 minutes
Finding the right accompanying text for an ad is sometimes not so easy. The closer it gets to publication, the greater the pressure to formulate the right copy - and that's exactly when writer's block beckons. The good news is that while there's no infallible recipe, there's definitely a good guide to make copywriting for social ads easier. Philipp Reittinger, CEO and co-founder of ZweiDigital, explains the steps you need to take.
Social MediaPhilipp Reittinger6 minutes
In digital business, the motto is: create reach with added value. Whether via networks, chat channels, telephony, or face-to-face - companies must strike the right note. Optimize your digital communication with influencer marketing, storytelling and the right use of digital channels.
MarketingSimone Belko6 minutes
Personal Branding is a tool that is becoming increasingly popular. Through the internet we can spread details about ourselves and our lives, which everyone can see and thus position ourselves.
Social MediaDr. Irene Y. Kilubi10 minutes
