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Drivers & Trends

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  • Regulations and bans - What threatens crypto, bitcoin & co.

    Some say Bitcoin cannot be stopped, others claim it is only a matter of time before it is banned. At the same time, however, it is clear that states have no interest in strong parallel currencies and are under pressure to act. They have a whole arsenal of measures at their disposal for their reaction, which they can bring into position against Bitcoin. The Bitcoin price would correct accordingly.

    Regulations & LawsDr. Patrick Schueffel12 minutes

  • What distinguishes the business cloud from Google Drive & Co.

    The cloud lays the technical foundation for digital transformation. With the help of cloud solutions and the associated simplified and flexible access to virtual infrastructure/computing resources, companies can use new digital business models or develop new business processes. The step into the cloud begins with the underlying strategy and the selection of the cloud provider(s). What works in private with Google Drive & Co. is sometimes tricky in business. What does a company need to consider when moving into the cloud?

    ITSteven Henzen5 minutes

  • DeFi - Decentralized Finance explained

    DeFi is a new paradigm that is gaining popularity in the financial world. Using automated processes, a peer-2-peer approach and blockchain technology, it challenges traditional finance. Following the DeFi logic, intermediaries such as banks, stock exchanges and insurers will soon be obsolete.

    Banking & Financial ServicesDr. Patrick Schueffel8 minutes

  • Community building - 6 myths about novel brand strategy

    Brand communities are communities among customers based on a common bond with a brand. It can be a company, an individual, or an idea. Customers gradually become fans. But the strategy of community building is still quite new, which is why many myths have formed around it.

    BrandDr. Irene Y. Kilubi4 minutes

  • GAIA-X: Digital Reality Context of the EU Cloud Project

    GAIA-X is a new attempt by European companies to create an independent, secure cloud - and thus a platform that combines independence and data protection with the leading-edge approaches of hyperscalers from America and Asia. Is this realistic in the context of many failed projects such as Deutschland Cloud, Digitaler Personalausweis and endless digitization projects in public administration? What can IT experts and business expect?

    CloudPhilipp Schneidenbach8 minutes