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508 articles
Digitization is changing our learning as well as our school system. What will the roles look like in the future and where is the school system going as a result of digitization?
LevelPhilipp Zimmer7 minutes
Armies of marketing specialists have written their fingers to the bone to analyze and categorize the changing generations. This has gone so far that communications experts are already drawing up detailed psychograms for those born in the 2010s. The customer is king! But how useful is that for generating innovation in the company?
CultureSimone Belko9 minutes
What really matters to customers today is a personalized customer experience. Tech companies like Netflix are leading the way, but traditional companies shouldn't let that scare them away. Every company has the opportunity to personalize and start where it is conceptually, communicatively and technically. Because at the core of personalization are three information characteristics.
E-CommerceBritta Daffner4 minutes
How can a digital resolution be made? We show how to conduct digital general meetings in a legally compliant manner.
Processesiteratec GmbH6 minutes
More and more employees are using their personal mobile number for business activities. Various instant messengers are already associated with the mobile number. Due to their simplicity and speed, these are becoming the universal communication tool for all personal and business issues, thus conquering companies. Already today, eMail has been largely displaced by instant messengers in some regions of the world.
Sales / After Salesreleai5 minutes
Robotics is seen as the future in many areas of life, but especially in (parcel) delivery, as this is very inefficient and expensive, especially in the last section of the delivery process, the "last mile". In the following, we explain how far robotics solutions to this problem have already been developed and why everything is still not so simple.
RoboticsARTI - Autonomous Robot Technology GmbH5 minutes
Online shopping, online gaming or reading a newspaper online - in Germany, 86% of people are regularly online. But how do we imagine the person looking at the screen right now? Stereotypically between 14 and 40 years old, right? It's true, the majority of Internet users tend to be young, but studies have had the same tenor for years: the older generations are catching up. And they're more curious than we think.
Digital Marketingmemoresa GmbH7 minutes
Medical Care Glasses are a compete of how augmented reality (AR) can permanently change care. We highlight 4 ways this will be possible.
Healthcare & Social Affairsiteratec GmbH5 minutes
When employees use their private devices, such as smartphones or laptops, as work equipment, it becomes complicated for employers. On the one hand, employees want to work on their familiar devices, but on the other hand, management is obliged to comply with data protection. However, this dilemma between practicality and compliance can be solved.
Data protectionKarin Dietl5 minutes
MarTech is changing the game and the rules in marketing and communications. We talk about the necessary analytical skills for dealing with data, the right tools for data sovereignty, and a new mindset in many places to learn from customer data as a customer-facing area and to incorporate it strategically.
Digital MarketingSarah Seyr6 minutes
Data has been called the most valuable resource of the new world. Ultimately, however, people are essential to derive value from data and apply it in innovative ways. Leaders recognize that advances in intelligent automation and artificial intelligence will have a significant impact on the workforce. And that they need to invest in talent that understands the intersection of data and algorithms and their impact on workflows. This article highlights strategies that will have the greatest impact on closing organizational skills gaps.
Human RessourcesBritta Daffner5 minutes
Customer loyalty is the long-term key to business success, because satisfied customers not only tend to buy services and products again, but also to recommend the company to others. Recommendation is ultimately another important consequence that restarts the cycle of satisfied customers. Modern CRM systems can help with complex data collection and can be ideally coupled with components of satisfaction recording. Keeping the customer satisfied is more important than ever and has positive side effects.
CRMJohannes Zinke8 minutes
