Drivers & Trends

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• 25+ most used Tech Buzzwords - easily explained

  Every day we hear these words and sometimes they are used like everyone knows what they mean. Here you will find easy explanations for 25+ of the most used tech buzzwords.

  Technology•Benjamin Talin•6 Jan 2021•13 minutes

  

• 10 promising innovations that will change our world

  The world has witnessed a huge technological leap in the last decade. From the rise of smartphones and tablets to 3D printing, artificial intelligence and blockchain. As the saying goes, these technologies are here to stay and have not only generated the occasional stir, but have permanently changed our daily lives and the way we work. These 10 innovations have the potential to shape our future.

  Innovation•Britta Daffner•6 Jan 2021•5 minutes

  

• Personalization in marketing for a better conversion rate

  Personalization in marketing leads to a better conversion rate. Marketing automation tools identify visitors online and serve them with personalized offers.

  Digital Marketing•Adrian Schimpf•6 Jan 2021•4 minutes

  

• 5 important elements for corporate innovation

  Due to the rapid digital change, even established companies have to think more and more about innovations and new ideas. We show from our experience the 5 most important elements for this corporate innovation.

  Advanced•Benjamin Talin•27 Dec 2020•4 minutes

  

• Reality and misconceptions about the future of artificial intelligence (AI).

  AI clearly has a key role to play in the business world - now and in the future. It holds unprecedented potential for efficiency gains and new business models. Because AI is unlike any other technology, it also holds the potential for unexpected consequences and disruption on an unprecedented scale. No company should deploy AI blindly and without strategy, and no responsible board can afford not to engage with and understand its potential.

  AI & Machine Learning•Britta Daffner•16 Dec 2020•6 minutes

  

• Banks in the Corona Crisis - Focus on Customer Experience and Increased Efficiency

  Many companies as well as banks are facing many challenges but also opportunities in this crisis. Continued rising customer expectations are juxtaposed with the need for efficiency improvements as well as the establishment of flexible operating models to ensure business continuity. In each of these areas, Artificial Intelligence is a key component to establish tools and services that meet customer expectations while driving efficiencies and enabling dynamic and flexible operating models through automation or tailored information delivery to the advisor or service center agent.

  Banking & Financial Services•Britta Daffner•16 Dec 2020•5 minutes

  

• What is customer centricity and what added value does it offer?

  How can you create added value for customers and your own company through customer centricity? We explain the difference to customer orientation and the path to customer centricity.

  Culture•von Neuem GmbH - Unternehmensberatung für digitale Transformation•16 Dec 2020•5 minutes

  

• Identify and implement applications for artificial intelligence (AI) - Data-driven business architecture

  Artificial intelligence (AI) has many practical applications for businesses. Think of AI as a larger framework that provides different capabilities. Companies implementing AI should review their vision and develop an AI strategy that aligns with their larger goals and focus. To implement, data-driven use cases are the basic requirement. Also, a flexible and modular architecture should be chosen from the beginning, which can be expanded and improved as needed in the future.

  Strategy / Vision•Britta Daffner•15 Dec 2020•4 minutes

  

• Data-Driven Business Architecture - Executive Guide Artificial Intelligence (AI)

  In today's era of big data, Artificial Intelligence (AI) and cognitive technologies are becoming a powerful focal point for businesses. They are increasingly being used to intelligently automate and accelerate business processes, make valid predictions, create more engaging and personalized customer interactions, and ultimately recommend the best possible approach to assess a business problem. And in doing so, create an enterprise that is data-centric, agile, and future-focused: the Cognitive Enterprise.

  AI & Machine Learning•Britta Daffner•15 Dec 2020•5 minutes

  

• A strong Corporate Identity due to Community Building

  In order to have a positive public perception, a company nowadays needs a common sense - the purpose. Closely related to this is corporate identity: it shapes the company's mission statement. The boundaries between corporate communications, community building, branding and design are fluid.

  Culture•Simone Belko•14 Dec 2020•9 minutes

  

• Digital transformation: companies need a culture of change

  Welcome to the VUCA world: Companies experience many uncertainties to which they have to find permanent answers. And they often have to say goodbye to supposed certainties. This is easier in a corporate culture that sees change as a normal state and as an everyday task for each individual. The experiences from the Lockdown are a good starting point for working toward this goal.

  Leadership & Management•Martin Gutheil•14 Dec 2020•4 minutes

  

• Better supplier management through e-procurement

  Digital procurement is changing purchasing permanently and is shifting the procurement process in part to the departments in which the requirements arise. What influence does this digital transformation have on supplier management?

  Procurement•simple system•13 Dec 2020•5 minutes