Category
508 articles
Trade has undergone many changes in recent years. Digitalization has created new ways of communicating with customers and selling products and services through different channels. There are various possibilities, which we explain here.
MarketingBenjamin Talin4 minutes
Many terms develop over time and are usually not understood. We will show you why customers and their shopping behaviour change and what showrooming and webrooming means in general.
CustomersBenjamin Talin4 minutes
Personal branding is one of the most important tools for self-marketing and maintaining a personal image on the Internet. Social media play a major role in terms of digital presence. What are the differences between Generation X (aged 36 to 54), Generation Y (aged 22 to 35), also known as Millennials, and Generation Z (aged 16 to 21)? What do they pay particular attention to in their web presence and social media activity? How do they deal with self-expression and digital communication?
MarketingDr. Irene Y. Kilubi5 minutes
Entrepreneurship is not easy. But what does it take to start a successful business? A guide for future entrepreneurs.
MarketingKambis Kohansal Vajargah8 minutes
For years, digital transformation has been an established term beyond the IT world. Reason enough to take a closer look at what has happened in practice since the emergence of this ongoing trend and what role intelligent technologies play - and will play in the future.
TechnologyMarkus Pichler5 minutes
In this article you will learn how you can effectively organize your meetings in the home office and have the chance to get individual feedback on your communication patterns.
CultureLioba Gierke4 minutes
The world is changing faster than we think. How do we plan a roadmap for our innovation, and reinvention, strategy? Using exponential technology predictions as part of a Future-Back strategy will help us aim for a future projected reality. We would then put the strategy in place for our organization to meet and take advantage of the predicted future.
Strategy / VisionLance Peppler8 minutes
Organizations need to continually reinvent themselves but often don’t have a clear strategy on how to do this. This article will introduce you to four elements that you can include in your innovation and reinvention strategy.
InnovationLance Peppler7 minutes
Robotic Process Automation (RPA) is currently on everyone's lips. But what is it, anyway? Why should I use it in my company and what benefits can be generated by it? This article answers these questions and presents Robotic Process Automation as a technology for digitizing and automating business processes.
AI & Machine LearningMarcel Schneider6 minutes
Everyone is talking about artificial intelligence. Whether in medical technology, marketing or mechanical engineering - the industries in which AI is used are diverse. Above all, the ability to objectively analyze huge amounts of data within the shortest possible time and to recognize patterns in it, is a technology ahead of mankind. As a result, a large number of workers are already being replaced by intelligent machines. The question that inevitably arises is: What role does man still play when AI is superior to him in supposedly decisive matters?
AI & Machine LearningMathias Wengeler6 minutes
On 25 May 2018, the basic data protection regulation (GDPR) was introduced, which applied data protection rules to all companies worldwide, provided that they manage or store data of EU citizens. There are some rules to follow and it is advisable to implement them, otherwise high penalties are imminent.
LegalBenjamin Talin9 minutes
How does the new General Data Protection Regulation (GDPR 2018) affect entrepreneurs who are not in the EU? We will show you how you can address this topic in your company.
LegalYves Gogniat6 minutes
