Category
335 articles
Do you regularly test new ideas in your sales and marketing strategies? Are your campaigns based on solid data rather than feelings and experience? If not, you are probably losing money or spending more money than necessary to achieve the same results. Read this article to find out what split testing is and why it can boost your sales.
MarketingDavid Schneider6 minutes
Understand the tools and techniques for predicting the future. Some of the most useful methods in futurology and foresight are explained.
TrendsBenjamin Talin14 minutes
Driven by the rise of eCommerce and changing consumer expectations, the last mile logistics landscape has shifted its focus from productivity metrics to prioritizing customer satisfaction and sustainability.
Transportation & LogisticsSimon Seeger4 minutes
How can companies optimize large language models while keeping their sensitive data in-house? The goal of this article is to demonstrate approaches for analyzing unstructured, in-house data while meeting data protection requirements.
AI & Machine LearningRainer Simmoleit7 minutes
Every company should be aware that their website is the central contact point for customers. That is why easy discoverability also plays a role and for this purpose, one should understand the basics of search engine optimisation, abbreviated SEO, even as an entrepreneur.
SEO & SEABenjamin Talin10 minutes
Increase revenue from every customer contact and thus achieve better results with less effort - the use of an effective value ladder makes it possible.
Sales / After SalesDavid Schneider9 minutes
This article is about 12 measures to strengthen the visibility of the employer brand. It also discusses the respective benefits of these measures and how they can help.
Employer BrandingJohanna Ehses8 minutes
The rapid development of artificial intelligence (AI) has revolutionized B2B sales and created numerous opportunities for companies. By choosing the right AI application, companies can strengthen their sales, take a leading role in the market and achieve their business goals in the long term.
Sales / After SalesRainer Simmoleit5 minutes
In this article we will dive into the world of data-driven employer branding. We will look at topics such as the relevance & opportunities of data as well as types and sources of data.
Employer BrandingJohanna Ehses7 minutes
Swiss professionals are frontrunners when it comes to continuing professional development. Additional federal diplomas in various disciplines are diligently acquired at higher technical colleges. The dual education system is successful and unique worldwide. In addition, the level of continuing education is high. Will this soon be rewarded with well-deserved titles such as "Professional Bachelor" and "Professional Master"?
Education / TrainingTerry Tschumi6 minutes
The implementation of artificial intelligence (AI) in companies is an important step toward innovation and efficiency. But with opportunities come risks. In this blog article, we take a look at AI risks and the importance of robust AI governance.
AI & Machine LearningBritta Daffner5 minutes
Theory and practice are not always congruent. In reality, things regularly turn out quite differently than expected. This is particularly true for sales - especially for the preparation of sales forecasts.
Sales / After SalesTimo Rein6 minutes
