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473 articles
Achieving a higher ranking in search results can lead to more website visitors, leads, and sales. But how do you go about making sure your website ranks high? The answer lies in on-page optimization - getting the fundamentals right so your content stands out.
MarketingErik Emanuelli5 minutes
"In the face of disruptive energy market transformation, municipal utilities are challenged to move from being pure utilities to becoming service providers. Structural change, innovative methods and competence building are essential.
Beginner / BasicKatrin Krüger6 minutes
In many cases, the search for good content of one's own is not very strategic or even haphazard. This is because hardly anyone sets up their digital positioning sensibly right from the start. If this is done, meaningful content will result all by itself. Therefore, the positioning should be clarified in detail before the content strategy.
BrandSebastian Heithoff8 minutes
There are various options for posting to social networks. Very popular is, for example, the automatic forwarding of posts on Facebook to Instagram and vice versa, as well as scheduled posts via Buffer or Hootsuite. This article explains why you can do yourself a big favor by following a few simple rules.
Social MediaSebastian Heithoff5 minutes
Trainers and education professionals need to present themselves well in the real and virtual world. That is why I have specialized in the implementation of new teaching and training methods. As a webinar designer you have to be involved in the development of new forms of knowledge transfer.
TrendsRaffaele Sciortino5 minutes
Companies today need to be able to offer their customers connected and personalized experiences. They must therefore work with a platform that aggregates customer insights from the entire company and makes them available to employees. After all, only with a 360° understanding of customer needs can companies gain an edge over the competition today.
Beginner / BasicGuntram Friede4 minutes
Digitalization has arrived in the conservative real estate industry and is being driven primarily by so-called PropTech companies. But what is behind the buzzword PropTech? What business models and trends exist in the field and what significance do they have for the real estate industry?
Real EstateMathias Baumeister5 minutes
Understanding the Super-App from China that is used by over 1 Billion users every day. We give you an introduction to WeChat and explain what is behind the app.
Mobile TechnologiesBenjamin Talin10 minutes
Influencer marketing is becoming increasingly important in the age of digital media. More and more companies and brands are using advertising with these social media role models. What it is and what it's all about, you'll learn in this article.
Beginner / BasicBenjamin Talin4 minutes
Content marketing is becoming increasingly important as purchasing behavior changes. Nevertheless, smaller companies in particular are afraid of the effort that content marketing can cause. With a few tips, however, content marketing can also be used profitably by small companies.
Beginner / BasicBenjamin Talin6 minutes
The MOSS sales tax procedure is a simplified sales tax accounting, which should make it possible to account for electronic services. Here we explain this form of accounting by means of the MOSS procedure.
Regulations & LawsMoreThanDigital5 minutes
Some may have heard of a smart contract, but few know why the technology behind Bitcoin, Ethereum and the future of contracts actually works. We explain the potential behind the smart contract and what it looks like.
Blockchain & Smart ContractsMarkus Wyss4 minutes
