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  • Foundations for a Digital Sales Strategy

    If you want to start your own business, sales is one of the most important departments to help a company succeed. And even though "just go for it" is a popular credo especially in the startup scene, it helps if you think 2-3 thoughts about the sales process beforehand. In this article, I would like to go into some things that I wish I had known before I started my business, as they make your life a whole lot easier and speed up the learning process accordingly.

    Sales / After SalesBastian Maiworm7 minutes

  • Data-Driven Employer Branding Explained

    In this article we will dive into the world of data-driven employer branding. We will look at topics such as the relevance & opportunities of data as well as types and sources of data.

    Employer BrandingJohanna Ehses7 minutes

  • EU Digital Strategy 2030 - Setting goals for the digital age

    On 9 March 2021, the EU Commission presented the objectives for the digital age until 2030. The core points of the digital strategy are competence building, the digital transformation in companies, the creation of secure and sustainable digital infrastructures as well as the digitalisation of public services.

    Regulations & LawsKarin Dietl6 minutes

  • Mastering AI Risks and AI Governance - A Guide

    The implementation of artificial intelligence (AI) in companies is an important step toward innovation and efficiency. But with opportunities come risks. In this blog article, we take a look at AI risks and the importance of robust AI governance.

    AI & Machine LearningBritta Daffner5 minutes

  • What is co-creation and why should you think about it?

    In this article, you will learn more about the concept of co-creation as a form of collaboration and co-creation. It shows how co-creation helps companies develop innovative solutions and adapt to the challenges of the changing marketplace. Leadership plays a critical role in guiding the innovation process and moving ideas forward.

    InnovationAngelika Ballosch9 minutes