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473 articles
Most people have already realized that advertising on LinkedIn can be very useful. Whether you're a LinkedIn Ads professional or a newbie: Often, small details get lost in the shuffle, or you're just starting out and are grateful for a few good insider tips. We reveal our 6 most important learnings that are relevant for (almost) everyone.
Social MediaPhilipp Reittinger4 minutes
Digital transformation isn't just changing the business world, it's opening doors to professional satisfaction and innovation. Dive into the world of SMEs and learn how digitization and AI can help people do more of what they love and how SMEs can thrive in this new era.
AI & Machine LearningChris Jon Graf4 minutes
Ransomeware ist eine Form von Schadsoftware, die immer mehr KMU auf der ganzen Welt betrifft. In diesem Artikel erfährst du, wie du vermeiden kannst, von Ransomeware und anderen Cybersicherheitsrisiken betroffen zu sein.
IT-Security & Cyber SecurityeBanking aber sicher!3 minutes
Every company should be aware that their website is the central contact point for customers. That is why easy discoverability also plays a role and for this purpose, one should understand the basics of search engine optimisation, abbreviated SEO, even as an entrepreneur.
SEO & SEABenjamin Talin10 minutes
Dive into First Principles Thinking—a transformative approach to problem-solving. Break free from conventional norms to foster innovation and clarity.
TrendsBenjamin Talin11 minutes
Understand the vast technological and conceptual ecosystem we need in order to enable the metaverse with all its possibilities and challenges.
MetaverseBenjamin Talin20 minutes
With this comprehensive guide to Meta Tags, you can harness the power of SEO to improve your website's online performance.
SEO & SEAErik Emanuelli8 minutes
Horizontal leadership models are becoming increasingly popular - not least because they are also being promoted and demanded by digitization. However, leadership as such must by no means be lost in the process; its role is too important for business success. Why is that so? And how can leadership succeed in flat structures?
Better PracticesMarcel Kappestein5 minutes
Understand the PDCA cycle's role in continuous improvement, its applications across industries, and its potential to transform organizational culture, processes, services and products.
Beginner / BasicBenjamin Talin10 minutes
Making a product so irresistible that customers simply have to buy it - does that work? Can you use it to make a company a guaranteed success? Does it provide a "formula" for success? One of the largest corporations in the USA wanted to do just that. But read for yourself what came of it.
InnovationDavid Schneider10 minutes
Blockchain technology has emerged as an innovative force, transforming traditional practices and opening up new realms of possibilities. Businesses have understood the benefit of the cryptographically secured, distributed and cooperative data storage system. But what is hype and where are the real business cases? To shed light on the practical applications of blockchain in real-world scenarios, I spoke with Roman Shtih, a seasoned blockchain expert. He shared his rich business expertise and practical advice for companies with us.
Expert InterviewsSimone Belko10 minutes
A sales strategy is only as good as the execution that follows. Optimizing your conversions depends on the content and the tech stack behind it, among other things. This blog article is about avoiding the worst rookie mistakes and putting you in a position to develop the best decisions for advancing your company's digital sales strategy.
Sales / After SalesBastian Maiworm6 minutes
