Beginner / Basic

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• Employer branding in the SME sector

  The skills shortage is affecting small and medium-sized companies in particular, and is being exacerbated by the retirement of the baby boomer generation. To overcome this shortage, companies need to appeal to millennials and Generation Z, who prefer a good work-life balance and flexible working models such as remote and hybrid work. Employer branding is the key to positioning yourself as an attractive employer.

  Marketing•Hartmut Deiwick•18 Jan 2024•8 minutes

  

• 2024 Predictions for Wealth Management and Investment Trends

  As we venture into 2024, it's both enlightening and crucial to reflect on the predictions made for the wealth management sector in early 2023. These forecasts not only shed light on past foresight but also serve as a compass to navigate the unfolding realities shaping the industry today.

  Banking & Financial Services•Urs Bolt•16 Jan 2024•7 minutes

  

• Brand collaborations and why collaborations between brands are a win-win

  This article shows how brands can gain new target groups, generate attention and optimize costs and pricing through cooperation.

  Marketing•Kai Bösterling•15 Jan 2024•17 minutes

  

• Online marketing: 5 practical tips to help small businesses take off in 2024

  Especially at the beginning of the year, it is important for small businesses and freelancers to prepare for the many challenges in the coming year. Here are some practical tips that you can implement immediately to make 2024 a successful year for you and your business.

  Beginner / Basic•Alexandra Anderson•12 Jan 2024•4 minutes

  

• E-commerce growth hacks: strategies for increasing sales and customer loyalty

  In today's digital age, it is essential for companies to keep up with the times and interact with their customers in an appropriate manner. This era emphasizes the importance of platform marketing, especially in e-commerce. Platforms are more than just sales channels; they are strategic hubs where brands can not only expand their presence, but also build customer trust and foster customer loyalty. Join us on an exciting journey into the world of e-commerce growth hacks. Here we will explore strategies from optimizing your conversion rate to cleverly using influencer marketing to maximize your e-commerce success. In the following sections, we'll go through these strategies in detail and share best practices to further strengthen your business. Join us on this journey of discovery and immerse yourself in the world of e-commerce growth hacks on the road to sustainable success.

  E-Commerce & Mail Order•Sandra Kobel•15 Dec 2023•8 minutes

  

• How digitalization is changing markets, investments and products

  The article highlights three key factors that will permanently change our reality. The effects on companies, society and our individual lives are not yet foreseeable, but we can already learn to deal with them and be better prepared for the future. A macabre example from economic history teaches us what can happen if we ignore these developments.

  Research & Development•David Schneider•14 Dec 2023•11 minutes

  

• Guerrilla marketing tactics for startups: creative and cost-effective marketing techniques that startups can use

  Can't afford expensive marketing as a startup? How about effective and inexpensive guerrilla marketing tactics?

  Marketing•Sandra Kobel•29 Nov 2023•9 minutes

  

• SEO techniques for early-stage startups: search engine optimization with a limited budget

  How can you tackle SEO properly even with a limited budget? Here is a guide that is especially interesting for start-ups in the early phase.

  SEO & SEA•Sandra Kobel•23 Nov 2023•10 minutes

  

• The role of the CEO in the marketing strategy

  Today, marketing is far more than just a "nice extra". It is an elementary component of corporate strategy and plays a decisive role in achieving corporate goals. The role of the CEO in modern marketing strategy is complex and encompasses various aspects and fields of activity.

  Marketing•Alexander Löwe•22 Nov 2023•4 minutes

  

• The power of creativity: how to constantly generate new ideas

  Creativity is the silent echo of thought that takes shape in the form of ideas. In order to ensure the constant flow of ideas, it is important to consciously engage with your own way of thinking and constantly cultivate it.

  Beginner / Basic•Alexander Löwe•17 Nov 2023•4 minutes

  

• Branding a Company – Definition and Elements of Brand Building

  What makes brands (whether products or companies) transparent, clear, valid and, above all, valuable? Here is a complete guide to brand development.

  Marketing•Kai Bösterling•10 Nov 2023•16 minutes

  

• Enterprise risk management - risks in business, made easy to understand

  Business without risks - everything under control - and know in good time if something goes wrong. The best thing to do is to have the right decisions ready and take countermeasures. Just a dream? Is it even possible without risks? Or do risks perhaps even have a positive side that we pay far too little attention to? Let's take an easy-to-understand look at the topic of enterprise risk management together.

  Strategy / Vision•Philipp Schneidenbach•7 Nov 2023•9 minutes