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473 articles
IoT, Internet of Things, has a big impact on topics like Industry 4.0, our homes, and even everyday things like T-shirts and shoes. But what is IoT and why do we hear it so often?
IoT - Internet of ThingsBenjamin Talin6 minutes
What if there are no generational differences at all? And much more exciting: What happens when employers and managers look at the unifying elements of all employees and promote them within the management system and the organization?
Human RessourcesAngelika Ballosch9 minutes
Data-driven consulting is revolutionizing the consulting industry by enabling organizations to optimize their decision-making processes through deeper insights into data.
DataMoreThanDigital Insights9 minutes
MetaSales is an innovative sales strategy that enables companies to present and sell products through virtual twins in the metaverse. Customers can simulate workflows and try out products virtually, which increases product loyalty and boosts sales. Sales consultants can illustrate complex products and processes using XR Customer Experience, increasing their efficiency. There is also a whitepaper about this on my blog.
MetaverseRalf H. KOMOR4 minutes
How can I test my own app automatically or with beta tests and then bring it to the app store? We show how to do that.
Mobile TechnologiesChristina Canclini6 minutes
We analyze the building sector path until today, comparing the way we used to do things and how we do them now. Are we on an evolutionary path? Is digitalization on the way up? Why BIM can be a good (or bad) fit for the AEC sector? These questions we aim to clarify here, happy reading!
TrendsTequma AG5 minutes
The digital transformation has led to a change in information and buying behaviour. From a sales perspective, this means dealing with the needs of the target group in order to successfully address new customers and providing the appropriate information for each phase of the buying process. This is where sales marketing comes in, and it is an essential part of Sales 4.0.
Sales / After SalesSimone Brett-Murati4 minutes
How do you get from the idea to your own app, which you can use successfully for your company? In this series of articles, you will learn about the individual phases in the development of an app and receive tips to make it a success. In this article, you will learn what needs to be considered when choosing the technology, the design and the implementation.
Mobile TechnologiesChristina Canclini6 minutes
Corporate influencers are employees or managers who appear on the company's social media channels as ambassadors of the brand and thus positively influence the image of the organisation. The idea is that the influencers provide authentic and personal insights into the working world and the corporate culture and thus establish a connection with potential customers and employees. This form of marketing is particularly relevant due to the increasing importance of social media and employer branding.
Social MediaDr. Irene Y. Kilubi6 minutes
How do you start if you want to take digitalisation in hand - but don't quite know where best to begin? Despite many support initiatives, the first step is often difficult for traditional companies and businesses. With the right questions, the need for action can be identified and the path smoothed.
OrganizationDr.Ursula Meyerhofer Fahlbusch6 minutes
The digital transformation does not stop at Enterprise Architecture Management (EAM). But how do you teach agility and DevOps to the bureaucratic waterfall approach in traditional EAM? How do you create win-win situations? Changing the corporate culture is just as much an issue as dusting off the hierarchical structures! Mutual benefits only come with the acceptance of the views of all stakeholders involved and thus with trust.
StrategyDr. Hannes Lischka7 minutes
The article explains the basics of so-called "managed teams" including their areas of application, their advantages and success factors.
Recruiting & Talent AcquisitionTrimetis AG5 minutes
