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  • ChatGPT as an Investment Assistant

    Can ChatGPT teach financial literacy, suggest general investment advice, and help create diversified portfolios? Will replace creativity or decision-making in investing?

    Banking & Financial ServicesTetyana Kohansal7 minutes

  • Why you are more successful with social selling in B2B

    It is impossible to imagine business customer relations without personal selling. On the contrary, due to the anonymization of customer contacts, classic sales is experiencing a kind of "revival" at the moment. The only thing is that buying habits have become global and networking at the regulars' table has lost its effect. With social selling, new contacts can be made in a targeted manner and a network of relationships can be built up efficiently - worldwide in all industries.

    Sales / After SalesMoreThanDigital4 minutes

  • Innovation with a Product Mindset - Success with Bottom-Up Innovation

    Agile working and the customer-centric mindset of the start-up world have now become business mainstream. Both corporations and SMEs need to change their ways of working in the long term if they want to stay ahead of the competition in the digital transformation. But how do you live sustainable innovation? A product mindset that is characterized by bottom-up strategies and rewards mistakes helps. With the help of data-driven methodology, companies can offer sustainable digital experiences.

    Strategy / VisionSimone Belko9 minutes

  • Using Stakeholder Analysis to Drive Business Success: Best Practices and Strategies

    The key to stakeholder engagement is to seek to understand before being understood. As NATO's Information Technology and Communications agency's Stakeholder Engagement Executive Coordinator, the author has successfully applied this principle for more than 20 years. Decision-making in uncertain and volatile environments requires reliable real-time data, and the author emphasizes that the focus should be on the needs and pains of decision-makers rather than technical details. The article suggests a shift from mechanical management to a more human approach to stakeholder management. The article suggests mapping stakeholders to prioritize engagement efforts and understand their motivations in order to manage stakeholders effectively.

    Leadership & ManagementNadja El Fertasi10 minutes

  • Data protection and DSGVO - 5 stumbling blocks for SMEs

    For small and medium-sized enterprises (SMEs), it is often difficult to meet the data protection requirements according to the GDPR. Even with few resources for this topic, the data protection requirements apply to SMEs just as they do to larger companies, and so SMEs are not spared from audits by the data protection supervisory authorities. However, the need to act in a data protection-compliant manner should not only be seen in connection with possible fines and loss of reputation, but should also be used as a competitive advantage in view of the growing importance of data protection for end customers as well as in B2B business.

    Data protectionDIGITAL BREAKFAST7 minutes

  • Remote Work Policy for Companies - 7 Steps to a Digital Nomad Policy

    This article is about the remote work offered by companies. We look at the topic from different angles and show why more and more companies are opting for remote work, based on studies. Learn how remote work influences employer attractiveness and what framework conditions need to be created in order to successfully switch to remote work. I'll also give you an insight into a variant that will be used by many companies in 2023.

    Human RessourcesJohanna Ehses7 minutes

  • A start-up is not a petting zoo

    It takes a lot of courage, ambition and hard work to start your own business. That's why Barbara Wegmann has put together some practical lessons for founders and young entrepreneurs.

    CultureBarbara Wegmann4 minutes