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• Strengthen digital competencies: 3 tips for more sovereignty in dealing with technology

  Digital devices and software tools offer mid-sized businesses, small business owners, and the self-employed tremendous opportunities to make their day-to-day business lives easier. Family businesses, startups and solo self-employed people can successfully use programs and apps to make their work more effective. They don't even need to bring the professional know-how in all sub-areas to do so. However, they do need special soft skills and digital competencies to successfully compete in cyberspace with their products or services.

  Social Media•Simone Belko•19 Sept 2022•6 minutes

  

• Mars is irrelevant in the fight against CO2 - Let's sequester CO2 from the atmosphere

  To reach the 1.5 degree target and capture CO2 from the atmosphere, we need clean energy and clean technologies. Ideas on how to do this are plentiful and range from biological solutions to technical ones. Most of the offers that companies can already use to offset their emissions lie in reforestation or new technologies to capture the gas from the air.

  Environment & Social Affairs•Britta Daffner•12 Sept 2022•4 minutes

  

• Is the media "out" as an employer? - Recruiting in the media industry

  No other industry attracts as much attention as the media industry. Yet it doesn't seem to be as attractive to employees at the moment. What should you do?

  Media & Entertainment•Martin Ludwig•8 Sept 2022•4 minutes

  

• Re-Purpose Content - 5 Great Tools to Scale Your Content Strategy

  Re-purpose content for a great way of scaling your content efforts. No need to write every post, design every infographic, or shoot every video from scratch.

  Marketing•Michelle Symonds•2 Sept 2022•5 minutes

  

• Using artificial intelligence in communication

  Artificial intelligence in corporate communications is becoming increasingly important. It is changing the way market participants exchange information and - whether we like it or not - is leading us into a new era.

  Brand•Prof. Dr. Gerald Lembke•25 Aug 2022•7 minutes

  

• Lack of process understanding is main reason for RPA flops

  Understanding business processes is more important than ever for their efficient functioning, especially in times of crisis. A look at the use of innovative technologies, such as process mining, provides insights into the added value they contribute to improving processes. And it also reveals where organizations set priorities in this process, where they see challenges, and what the benefits are.

  Technology•Markus Pichler•24 Aug 2022•4 minutes

  

• The multi-talent chatbot: Satisfied customers and rising sales figures

  A study by the ZHAW School of Management and Law and PIDAS shows: In Switzerland, the acceptance of chatbots has increased. This can basically be explained by three overarching trends. On the one hand, the popularity of messenger apps is increasing more and more. Over 4 billion users actively use the Whatsapp, Facebook Messenger, WeChat and Viber channels. On the other hand, artificial intelligence is becoming more and more present in our society and is being used by more and more companies - including for chatbots. Furthermore, nowadays most people have the demand for immediate and personalized support. Chatbots can help here, linking customer service and sales and bringing potential customers and sales staff together.

  Bots and Assistance Systems•Blaise Roulet•24 Aug 2022•5 minutes

  

• 3 tips for artificial intelligence in sales - Sales will be AI supported

  Artificial intelligence is revolutionizing the lead generation process. In the past, lead generation was a time-consuming and difficult process that required sifting through mountains of data. With AI, lead generation can be done quickly and efficiently by automating the process of identifying potential customers and targeting them with personalized messages.

  Sales / After Sales•KI-TOOLPARTY - JEDER KANN KI•23 Aug 2022•8 minutes

  

• Revolutionize internal corporate communications with digital signage

  Internal communication is changing rapidly. Intranets, apps and social media are also being used for employee communications. One tool that is only just gaining momentum is the use of dynamic screens, known as digital signage. Particularly for employees without a fixed PC workstation and in places where they spend a lot of time (canteen), these systems provide an ideal interface for obtaining information.

  IT•Ibrahim Mazari•22 Aug 2022•5 minutes

  

• What is Digital Signage? - Introduction and 4 important components

  Digitization is not only changing how we deal with information. It also changes the way we are presented with it. Digital signage is a way to present classic advertising media with the help of displays. Here we explain what it really is.

  IT•Benjamin Talin•22 Aug 2022•5 minutes

  

• Minimum Viable Product (MVP) - Definition, Meaning and Examples

  Minimum Viable Product (MVP) is a term you often hear, but what does it mean? This article defines MVPs, their purpose in the business and software world and provides examples.

  IT•codecoda•18 Aug 2022•9 minutes

  

• Common Data Environment - How BIM helps manage Digital Information

  BIM is not only offering design in the construction industry, it can also be the way we share our data, the digital information management. In this article we explore what is a common data environment and how BIM can be one for the projects, bringing together digitalization and standardization.

  Construction & Building Industry•Tequma AG•16 Aug 2022•7 minutes