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  • How new office structures minimize costs

    The flexible office with the right mix of digital and analog infrastructure will make office work better, more effective and ... reduce costs in the future. So it's the right mix of virtual, digital work and analog, real encounters with each other that makes work successful.

    Business ModellKai Bösterling10 minutes

  • Accompanying text for social ads - How do I build good copy?

    Finding the right accompanying text for an ad is sometimes not so easy. The closer it gets to publication, the greater the pressure to formulate the right copy - and that's exactly when writer's block beckons. The good news is that while there's no infallible recipe, there's definitely a good guide to make copywriting for social ads easier. Philipp Reittinger, CEO and co-founder of ZweiDigital, explains the steps you need to take.

    Social MediaPhilipp Reittinger6 minutes

  • More reach and customers through digital platforms

    Many of us are too young for the oil crisis of the 70s, but I lived through the DotCom bubble and the economic crisis of 2008. Looking back today at the events of that time, we now have some tools and opportunities for generating reach and new customer business that we would have given anything for back then.

    Sales / After SalesPhilipp Schneidenbach7 minutes

  • How 7 female leadership skills breed success for organizations

    Female leaders bring a different approach to the traditional view of what being a leader means but, more importantly, research has shown that organizations with more women in senior roles are more profitable, employees are more motivated and consequently retention rates are higher.

    Beginner / BasicMichelle Symonds7 minutes

  • Digitization - We need a project plan and approval and we need it fast!

    I often discuss digitization with experts and am always amazed at how complicated digitization is approached. It's clear what needs to be done ... But then there's always this one argument: that people aren't behind it at all! But even the supposed resistance is - actually - quite simple and can be transformed into approval and motivated participation in one fell swoop.

    Project ManagmentWolfram Müller5 minutes

  • "Meaningful" investing in the world of Generation Y

    Investing in sustainability and for sustainable projects: This is one of the big megatrends among business angels and investors. It is about the good feeling of having invested "sensibly". But it is also about achieving a financial return in addition to a positive ecological and social impact. This is because many want to incorporate their values and life goals into their investments. Generation Y and projects or startups are in the sights of investors.

    Environment & Social AffairsJoël Ch. Wuethrich5 minutes