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• Employer Branding Strategy - 6 Steps to Get Started

  The relevance of employer branding has already arrived at the management level of many companies. But how do you set up your own employer branding strategy correctly and which steps should be taken into account? This article shows the six most important steps.

  Human Ressources•Johanna Ehses•15 Aug 2022•7 minutes

  

• How companies invest well in times of crisis

  "Never let a good crisis go to waste." This sentence, addressed by former Chief of Staff Rahm Emanuel to then U.S. President Barack Obama, makes it clear that crises are not only a threat, but also offer special opportunities. Crises can expose weaknesses in companies that were not visible in good times or whose elimination was not important. A sense of urgency is created to address large and small change processes. Changes in markets and customer needs also create new opportunities for growth. Unique opportunities arise to make targeted investments in the future.

  Strategy•Dr. Marcus Liehr•8 Aug 2022•11 minutes

  

• 7 cyber security risks in SMEs and what to do about them

  What are the mistakes to avoid in companies and startups regarding cyber security? We show 7 areas where SMEs are vulnerable to cyber criminals and where you can easily do something about it.

  IT-Security & Cyber Security•care4IT.ch GmbH•1 Aug 2022•7 minutes

  

• 4 steps for better supplier relationships - Stronger together

  Just a few years ago, supply chains were considered an outstanding organizational achievement, with global networks of high complexity to get goods, components and raw materials to where they were needed just-in-time. But when it came to building systems that squeezed the last ounce of efficiency out of every stage of the chain, it was always the suppliers who felt the pinch.

  Procurement•Tradeshift•28 Jul 2022•4 minutes

  

• 3 Basics for good and active crisis communication

  It feels like the crises are multiplying like the heads of the Hydra in the Greek myth: For every head that is cut off, two new ones appear. Signs of fatigue are understandable in such situations, but it is precisely then that united forces would be put to good use. How can I, as a manager, mobilize energies now?

  Internal Communication•Corinna Hischke•27 Jul 2022•4 minutes

  

• My effective leadership style in times of crisis

  In a company crisis, I have to change my leadership style in order to avoid lasting negative effects on myself and my team. The first step is to understand my own previous leadership style and then adapt it to the psychological and social challenges of my team.

  Leadership & Management•Karl Hitschmann•25 Jul 2022•7 minutes

  

• BIM explained - Building Information Modelling as the future of construction

  Building Information Modelling are the words behind this acronym and describe the creation of visual models which carry the information to be shared. Here stands the key of its definition; visualisation with information built-in to be part of a collaborative project.

  Construction & Building Industry•Tequma AG•21 Jul 2022•5 minutes

  

• Eight good reasons for sending vouchers via SMS and Messenger

  The majority of the population doesn't leave the house without a smartphone. Companies are taking advantage of this fact and putting more and more content on their smart companions. This includes coupons, which have been used for years in various industries. Mobile couponing is the magic word and means nothing other than the well-known coupon principle transferred to the smartphone. Although this also includes coupons sent out by e-mail, the focus is on discounts that reach customers via touchpoints such as messenger, SMS or apps.

  Marketing•Laura Gaber•21 Jul 2022•5 minutes

  

• From the idea to your own app - the conception

  How do you get from the idea to your own app, which you can use successfully for your company? What should you already take into account during the idea generation and conception? Here are some insights on how to get started with your own app idea.

  Digital Marketing•Christina Canclini•20 Jul 2022•5 minutes

  

• From Zero to Sales - A Practical Example of Marketing Automation in the B2B Environment

  Now with marketing automation from zero to sales. Customer acquisition and retention in B2B should be highly personalized and yet efficient.

  Better Practices•Aivie•19 Jul 2022•6 minutes

  

• Employer Branding explained - Definition and Dimensions of Employer Branding

  What is Employer Branding and what are the different aspects of it. The article explains all the important points to get a first overview of the topic, to understand which alignments there are and which elements are important in employer branding.

  Human Ressources•Johanna Ehses•15 Jul 2022•8 minutes

  

• Separating from employees with a positive effect - is that possible?

  Having to dismiss one's own employees is one of the worst things that can happen to a company. There is anger, there is sadness, and all the trust that has been built up in people seems to be lost. The employees may be angry; they are certainly despondent. The situation seems hopeless, doesn't it?

  Human Ressources•Dr.Ursula Meyerhofer Fahlbusch•14 Jul 2022•5 minutes