Category
123 articles
How can you create added value for customers and your own company through customer centricity? We explain the difference to customer orientation and the path to customer centricity.
Culturevon Neuem GmbH - Unternehmensberatung für digitale Transformation5 minutes
In order to have a positive public perception, a company nowadays needs a common sense - the purpose. Closely related to this is corporate identity: it shapes the company's mission statement. The boundaries between corporate communications, community building, branding and design are fluid.
CultureSimone Belko9 minutes
Welcome to the VUCA world: Companies experience many uncertainties to which they have to find permanent answers. And they often have to say goodbye to supposed certainties. This is easier in a corporate culture that sees change as a normal state and as an everyday task for each individual. The experiences from the Lockdown are a good starting point for working toward this goal.
Leadership & ManagementMartin Gutheil4 minutes
The tomes burn and the ice melts. Between Green Washing, Social Justice and Digitization as a Sustainability Model?
Environment & Social Affairsmemoresa GmbH6 minutes
To be internationally successful thanks to intercultural competence and strategic collaboration: For this, companies need an innovative corporate culture for internationalization. This can save work, build knowledge and motivate employees.
Strategy / VisionSimone Belko6 minutes
Brainstorming is becoming more and more important in a time of rapid change and flexible team structures. Besides methods of brainstorming, it is also important to know how to implement them successfully to filter out the best of all brainstorming methods.
CultureBenjamin Talin8 minutes
Localization is more than just translating digital content into another language. It is the transport of meaning, often on several levels, into another language, another culture. It is therefore much more than just raping a text with GoogleTranslate.
Digital MarketingJohannes Grahmann4 minutes
Why the first impression counts professionally, but the second is really important. A guide for entrepreneurs and employees on the subject of job applications and employee selection.
Human RessourcesKambis Kohansal Vajargah6 minutes
In this article you will learn how you can effectively organize your meetings in the home office and have the chance to get individual feedback on your communication patterns.
CultureLioba Gierke4 minutes
Organizations need to continually reinvent themselves but often don’t have a clear strategy on how to do this. This article will introduce you to four elements that you can include in your innovation and reinvention strategy.
InnovationLance Peppler7 minutes
The question of whether technology or culture are more important for the digital transformation is a recurring one. Technologies will change quickly, but it makes a big difference whether an organization can change just as quickly or not. Thus, corporate culture is becoming one of the most important aspects of digital transformation.
CultureBenjamin Talin7 minutes
New work is not old work in the home office. The author encourages step-by-step development of the mindset and possibilities of New Work with small experiments.
Beginner / BasicDino Beerli3 minutes
