Strategy

Latest

• Evolving Management Toward AI-powered and Insights-Driven Organizational Transformation

  Data, Insights and AI - we are in a new business world and management is evolving too. This article will help you understand the future of management.

  Leadership & Management•Benjamin Talin•31 Mar 2025•17 minutes

  

• Creating and building a brand - branding is more than just a logo and words

  Brand creation is the creative and strategic process of turning an idea into a distinctive identity. It is like planting a seed that grows into a strong tree with the right care and optimal conditions. The key to successful brand creation lies in having a clear vision and designing all elements in such a way that they create a consistent and authentic overall image.

  Marketing•Thorsten Ruhle•26 Feb 2025•6 minutes

  

• 10 Universal Principles for Successful AI Implementation

  This framework of 10 principles is intended to help both businesses and governments to implement AI in a better way and with less risk.

  AI & Machine Learning•Benjamin Talin•25 Feb 2025•13 minutes

  

• Hyper Automation Explained - It's More than RPA

  Find out what Hyper Automation is as a holistic framework for the intelligent linking of technologies and strategic concepts.

  Processes•Nicole Lontzek•24 Feb 2025•6 minutes

  

• Building a Robust Strategy in the Age of AI

  Learn why AI is redefining the competitive landscape and how to build a resilient strategy that can create a moat to protect your business from emerging threats.

  Strategy / Vision•Benjamin Talin•21 Feb 2025•12 minutes

  

• 5 steps to becoming a market leader with AI & innovation

  The rapid progress of AI and digitalisation is forcing companies to question old strategies. If you not only want to grow, but also become the market leader, you need a clear roadmap. These five steps show you how to sharpen your digital identity, empower your employees and keep your strategy dynamic in order to be successful in the long term - while connecting people and technology.

  Strategy / Vision•Chris Jon Graf•5 Feb 2025•5 minutes

  

• B2B sales are changing – how sales and marketing are winning

  Marketing is taking on more and more former sales tasks in B2B. This is mainly because sales in the B2B sector is becoming more digital. Personal sales calls are on the decline. B2B commerce is growing. For a consistent customer approach, effective collaboration between sales and marketing is essential. This applies even more to B2B than to B2C.

  Marketing•Kai Bösterling•27 Jan 2025•9 minutes

  

• Digital Sales Rooms in B2B: More business, less effort

  Digital Sales Rooms are revolutionising B2B sales. Find out how these tools drive data-driven growth and optimise the customer journey.

  Sales / After Sales•Ralf H. KOMOR•22 Jan 2025•5 minutes

  

• Scrum vs. agile project management – A simple explanation of the differences

  “Agile working” is a broad term that refers to a set of values and principles in our daily work that emphasize flexibility, a willingness to learn, teamwork, and rapid iterations. This applies not only to projects, but to them as well. “SCRUM” has become the prototypical term for agile working. Why is SCRUM not a project management method? And how do these two terms interact in today's project management?

  Advanced•Karl Hitschmann•14 Jan 2025•7 minutes

  

• A practical look at process automation – how to avoid common mistakes

  In the digital economy, process automation is a critical factor for operational excellence. Intelligent systems take over some of the control of recurring everyday tasks. The key advantage: they are faster and more reliable. However, implementing software and AI for automation requires a focus on a clear business vision and fundamental customer needs. If you want to generate long-term added value, you should follow a few rules and critically question prevailing assumptions.

  Automation•Simone Belko•19 Dec 2024•12 minutes

  

• Data affinity is the key to digital transformation

  Data is the key to the future – whether for efficient mobility concepts, personalized education or medical progress. Nevertheless, ignorance and concerns are hindering its use, even though it could significantly increase innovation and quality of life.

  Data•Marcel Kappestein•17 Dec 2024•5 minutes

  

• The State of WealthTech in Southeast Asia

  Throughout 2024, the WealthTech landscape in Southeast Asia has continued to evolve. However, there is a sizable gap between the developed financial centres and emerging economies in Southeast Asia. This article will provide a closer look at the current state and developments of WealthTech in Southeast Asia.

  Banking & Financial Services•Urs Bolt•10 Dec 2024•10 minutes