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Strategy

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  • Four Elements of Reinvention and Innovation

    Organizations need to continually reinvent themselves but often don’t have a clear strategy on how to do this. This article will introduce you to four elements that you can include in your innovation and reinvention strategy.

    InnovationLance Peppler7 minutes

  • Service Design - How customer experience creates added value

    Tldr: Improving brands means improving service systems. Products are becoming more and more similar. The competition is getting bigger and bigger. The demand is finite. Most markets today are predatory markets. Even in new markets, consolidation through displacement takes place quite quickly, as currently shown by the fierce competition in the e-scooter segment, for example. Service is the real differentiation factor, which is why we choose products and repeat purchases. Service shows the company's attitude, how it really promises to meet customer needs. We should understand marketing as a moment of truth in every customer contact, as an attitude that the brand has a decisive influence on the feelings, thoughts and actions of our customers, users, referrers, fans and consumers. A product without service design is not a product. Service is what makes a product come alive. Service makes the attitude in a product tangible. Service makes a brand successful.

    Strategy / VisionKai Bösterling15 minutes

  • Robotic Process Automation (RPA) - Definition and Introduction

    Robotic Process Automation (RPA) is currently on everyone's lips. But what is it, anyway? Why should I use it in my company and what benefits can be generated by it? This article answers these questions and presents Robotic Process Automation as a technology for digitizing and automating business processes.

    AI & Machine LearningMarcel Schneider6 minutes

  • 7 Lessons on Digital Transformation

    When companies do a lot of projects in one area, it creates lessons that you would want to look at. Accenture CEO mentioned in an interview the most important lessons about digital transformation and what you should be looking out for yourself.

    Better PracticesBenjamin Talin5 minutes

  • Corporate culture as the most important factor in digital transformation

    The question of whether technology or culture are more important for the digital transformation is a recurring one. Technologies will change quickly, but it makes a big difference whether an organization can change just as quickly or not. Thus, corporate culture is becoming one of the most important aspects of digital transformation.

    CultureBenjamin Talin7 minutes

  • Organization of the digital transformation - rebuilding companies

    Organizations must adapt to the rapid changes in technology. Linear growth is no longer appropriate with today's technology. It is much more about exponential growth, rapid adaptations and also changes through digital innovations. This is about the organization and how it must adapt to digitalization.

    OrganizationBenjamin Talin7 minutes

  • Mobile websites vs. apps - What fits when?

    Mobile First - a buzzword that we now encounter again and again. In contrast to many others, however, not entirely without reason. Around 80% of all website calls are now made via mobile devices such as smartphones and tablets, and the trend is rising steadily. So it only makes sense to optimize your own online presence in terms of users for the corresponding devices. True to the motto "If I don't want to lose users, I will adapt". For some companies, this raises the question in the context of "mobile presence": What do I need - just a mobile website, or even my own app?

    Mobile TechnologiesLaura Gaber6 minutes