Topic
13 articles
Data is the key to the future – whether for efficient mobility concepts, personalized education or medical progress. Nevertheless, ignorance and concerns are hindering its use, even though it could significantly increase innovation and quality of life.
DataMarcel Kappestein5 minutes
Explore the three data-driven management approaches – data-driven, insights-driven, and value-driven – that shape the future of decision-making. Discover the benefits, challenges, and how to integrate them for sustainable growth and innovation.
Strategy / VisionMoreThanDigital Insights14 minutes
The next industrial revolution is also called Industry 4.0. It is often mentioned in articles and news and discussed in many companies. What it actually means and which areas it covers, we explain to you here in this article.
Markets & IndustryBenjamin Talin4 minutes
They make digital networking between people and machines possible in the first place. New technologies are changing our world. Accordingly, it is important for companies to continuously monitor innovative trends in order to identify and exploit opportunities for increasing efficiency and optimization potential at an early stage. But where there is light, there is also shadow. Today, we therefore take a critical look at some new technologies.
TechnologyInga Schmidt7 minutes
We encounter large data sets more and more often in everyday life. The important thing here is to put the large amounts of data into a format in which we can read out patterns in order to better understand behavior and make predictions. Digital twins give us exactly this capability. They enable us to improve business performance and make well-informed decisions.
Smart- and Big DataNicole Lontzek6 minutes
Not only corporations, but also small and medium-sized businesses are feeling the pressure to adapt to the changing times and to digitalise processes. Anyone who takes a closer look at the topic of digital innovation will quickly see that the necessary know-how about AI is often not located in their own company, but instead in the vibrant start-up scene. But what are the reasons for cooperating with start-ups and how can they be successful, despite the often different mindset?
Technology & TelecommunicationsBastian Maiworm6 minutes
The worldwide political containment attempts of the COVID 19 virus make global mass surveillance and digital movement restrictions socially acceptable also in the West. There is considerable doubt as to whether this surveillance culture is useful in terms of informed and democratic pandemic control.
CultureSimone Belko10 minutes
Data and information play an increasingly important role in companies and increasingly represent a significant production factor. The concept of so-called data lakes promises much when it comes to the analysis of such data and information, supported by machine learning and artificial intelligence. However, there are not only advantages.
IT-Security & Cyber SecurityKlaus-Peter Kaul4 minutes
Many companies are now venturing into marketing automation - not least because the tools have been used successfully for some time and deliver a high ROI.
Digital MarketingAdrian Schimpf4 minutes
Every day we hear these words and sometimes they are used like everyone knows what they mean. Here you will find easy explanations for 25+ of the most used tech buzzwords.
TechnologyBenjamin Talin13 minutes
Everyone is talking about social media: from customer generation to public relations, everything is possible on the Internet these days. But what methods can be used to create added value? Community management is about bringing customers together in virtual space. If done correctly, this can have synergetic effects.
MarketingSimone Belko5 minutes
Digitization offers great opportunities especially for SMEs. In our article we explain which business models are in vogue, which are becoming important and which technologies are causing these trends.
Beginner / BasicBenjamin Talin7 minutes
