Topic
11 articles
Brand creation is the creative and strategic process of turning an idea into a distinctive identity. It is like planting a seed that grows into a strong tree with the right care and optimal conditions. The key to successful brand creation lies in having a clear vision and designing all elements in such a way that they create a consistent and authentic overall image.
MarketingThorsten Ruhle6 minutes
How can trust in a brand be strengthened? The importance of authenticity and consistency and how cooperation can help.
BrandAlexandra Anderson4 minutes
This article shows how brands can gain new target groups, generate attention and optimize costs and pricing through cooperation.
MarketingKai Bösterling17 minutes
What makes brands (whether products or companies) transparent, clear, valid and, above all, valuable? Here is a complete guide to brand development.
MarketingKai Bösterling16 minutes
In many cases, the search for good content of one's own is not very strategic or even haphazard. This is because hardly anyone sets up their digital positioning sensibly right from the start. If this is done, meaningful content will result all by itself. Therefore, the positioning should be clarified in detail before the content strategy.
BrandSebastian Heithoff8 minutes
What is the secret trick of social media? The halo effect could be an effective effect that can be used on LinkedIn & Co. Here is an introduction incl. instructions for Neuro Avatar Hacking.
Social MediaFabian Helfenstein4 minutes
What is Employer Branding and what are the different aspects of it. The article explains all the important points to get a first overview of the topic, to understand which alignments there are and which elements are important in employer branding.
Human RessourcesJohanna Ehses8 minutes
Your brand is what other people say about you when you're not in the room - says Jeff Bezos when talking about the brand. This article, will talk about brand strategy process that serves as the seed which will incept that conversation about you on your user's mind.
BrandLeart Zogjani8 minutes
One of the most expensive mistakes that companies do when working on their branding is that they treat branding only as a prettifier of the company. Branding should help you reach your company goals in revenue, user acquisition, market expansion or whatever they may be. It should help you communicate best with your audience in order to reach those goals. As such, the process is not quite so straightforward.
Better PracticesLeart Zogjani7 minutes
Personal Branding is a tool that is becoming increasingly popular. Through the internet we can spread details about ourselves and our lives, which everyone can see and thus position ourselves.
Social MediaDr. Irene Y. Kilubi10 minutes
It's not easy to achieve a good reach - on any social media, but many underestimate the long-term necessity and overestimate their short-term success on LinkedIn as it seems we have understood the code.
Social MediaRoger Basler7 minutes
