Topic
42 articles
Crisis management is an important part of good leadership and far more than managing unwelcome consequences. A good crisis manager takes people along with him, activates resources and bundles forces in order to achieve creative solutions together. For this, a well-stocked toolbox is needed, whose tools have an impact.
Leadership & ManagementAva Hauser6 minutes
Armies of marketing specialists have written their fingers to the bone to analyze and categorize the changing generations. This has gone so far that communications experts are already drawing up detailed psychograms for those born in the 2010s. The customer is king! But how useful is that for generating innovation in the company?
CultureSimone Belko9 minutes
Due to the rapid digital change, even established companies have to think more and more about innovations and new ideas. We show from our experience the 5 most important elements for this corporate innovation.
AdvancedBenjamin Talin4 minutes
In order to have a positive public perception, a company nowadays needs a common sense - the purpose. Closely related to this is corporate identity: it shapes the company's mission statement. The boundaries between corporate communications, community building, branding and design are fluid.
CultureSimone Belko9 minutes
Welcome to the VUCA world: Companies experience many uncertainties to which they have to find permanent answers. And they often have to say goodbye to supposed certainties. This is easier in a corporate culture that sees change as a normal state and as an everyday task for each individual. The experiences from the Lockdown are a good starting point for working toward this goal.
Leadership & ManagementMartin Gutheil4 minutes
Organizations need to continually reinvent themselves but often don’t have a clear strategy on how to do this. This article will introduce you to four elements that you can include in your innovation and reinvention strategy.
InnovationLance Peppler7 minutes
When companies do a lot of projects in one area, it creates lessons that you would want to look at. Accenture CEO mentioned in an interview the most important lessons about digital transformation and what you should be looking out for yourself.
Better PracticesBenjamin Talin5 minutes
The question of whether technology or culture are more important for the digital transformation is a recurring one. Technologies will change quickly, but it makes a big difference whether an organization can change just as quickly or not. Thus, corporate culture is becoming one of the most important aspects of digital transformation.
CultureBenjamin Talin7 minutes
What is "Digital Transformation" and why is it important? Here, some basic aspects are pointed out, an explanation of the areas is given and also what the most important factor in the change is.
Strategy / VisionBenjamin Talin8 minutes
Changing complex (social) problems is not easy. But first we need to start with the basics and understand the 3 most important steps when tackling these systems-level change initiatives.
Strategy / VisionBenjamin Talin6 minutes
Creating a future for our economy, our planet and our society might seem like a big thing but in the end its about commitment and the use of technology and our knowledge for good.
Strategy / VisionBenjamin Talin6 minutes
Meanwhile, there are many tools and tool suites that can make the work of each individual easier. However, their power only really unfolds when they support collaboration. Although many companies have already introduced tools, they often get. What is the reason for this? We should focus more on the mindset rather than just the tools and skillsets. With the five steps I am outlining, we are paving the way for new cooperation.
CultureMoritz Meißner8 minutes
