Topic
20 articles
Social media or social selling is becoming increasingly important. But you need the right content to be able to do social selling. You can find out how to find and structure the right content for you in this article.
Social MediaBastian Maiworm6 minutes
If you want reach, you need good content. Platform marketing helps companies build trust in brands and gain a better understanding of the market through customer interaction and data analysis. Companies can learn to respond quickly to changes in their market and seize new opportunities.
MarketingSimone Belko10 minutes
In many cases, the search for good content of one's own is not very strategic or even haphazard. This is because hardly anyone sets up their digital positioning sensibly right from the start. If this is done, meaningful content will result all by itself. Therefore, the positioning should be clarified in detail before the content strategy.
BrandSebastian Heithoff8 minutes
Influencer marketing is becoming increasingly important in the age of digital media. More and more companies and brands are using advertising with these social media role models. What it is and what it's all about, you'll learn in this article.
Beginner / BasicBenjamin Talin4 minutes
Content marketing is becoming increasingly important as purchasing behavior changes. Nevertheless, smaller companies in particular are afraid of the effort that content marketing can cause. With a few tips, however, content marketing can also be used profitably by small companies.
Beginner / BasicBenjamin Talin6 minutes
What should you be prepared for when preparing for the digital future? There are a few ways in which you can reconcile your own career with the digital world and how you can also use digitization as an opportunity and gain quality of life at the same time.
Human RessourcesGerri Hagspiel8 minutes
In the digital age, companies have the opportunity to convey both competence and passion to customers online at an early stage - just like a handshake and a personal conversation.
Sales / After SalesJeanette Mutzner6 minutes
It is impossible to imagine business customer relations without personal selling. On the contrary, due to the anonymization of customer contacts, classic sales is experiencing a kind of "revival" at the moment. The only thing is that buying habits have become global and networking at the regulars' table has lost its effect. With social selling, new contacts can be made in a targeted manner and a network of relationships can be built up efficiently - worldwide in all industries.
Sales / After SalesMoreThanDigital4 minutes
A normal customer avatar is no longer enough to be successful these days. To get truly useful information, marketing teams need to dig deeper into customers' minds and needs.
Digital MarketingFabian Helfenstein3 minutes
The German economy is threatening to fall into recession. Digital resilience and targeted advice for efficient online marketing can help companies survive times of crisis and emerge stronger from them. In this technical article, you will learn what strategies are available and what companies can specifically do to become more digitally resilient.
MarketingHartmut Deiwick5 minutes
Re-purpose content for a great way of scaling your content efforts. No need to write every post, design every infographic, or shoot every video from scratch.
MarketingMichelle Symonds5 minutes
Many of us are too young for the oil crisis of the 70s, but I lived through the DotCom bubble and the economic crisis of 2008. Looking back today at the events of that time, we now have some tools and opportunities for generating reach and new customer business that we would have given anything for back then.
Sales / After SalesPhilipp Schneidenbach7 minutes
