Topic
27 articles
From MySpace to TikTok: social media has changed rapidly in 25 years. This article shows the most important milestones, current trends and how the platforms have shaped our communication – a look back and forward.
Social MediaPhilipp Reittinger5 minutes
Create search-optimised blog posts that attract potential customers and build trust – without the intense competition of social media.
Digital MarketingAlexandra Anderson5 minutes
What simple measures can help to improve online stores and increase sales?
Digital MarketingAlexandra Anderson4 minutes
Attracting new customers is always a challenge, but the blog remains important alongside many other channels.
Digital MarketingAlexandra Anderson5 minutes
How can trust in a brand be strengthened? The importance of authenticity and consistency and how cooperation can help.
BrandAlexandra Anderson4 minutes
Time is precious, and you shouldn't waste it as an entrepreneur on things you're not 100% proficient at. If you try to do your own marketing without the necessary expertise, you'll probably come across as an amateur. And the last thing you want is for potential customers to think you're just a dime a dozen.
Beginner / BasicThorsten Ruhle5 minutes
Let's get this out of the way: In the 21st century, few companies are successful because their marketing is good or because they are successful at cold calling. This is especially true in B2B business. They are successful because they have products that deliver better results than others from the customer's point of view and/or a service that makes them irreplaceable for their customers. How can companies do "good marketing" and what alternatives do you have to cold calling? Find out here!
Digital MarketingSimone Brett-Murati6 minutes
Especially at the beginning of the year, it is important for small businesses and freelancers to prepare for the many challenges in the coming year. Here are some practical tips that you can implement immediately to make 2024 a successful year for you and your business.
Beginner / BasicAlexandra Anderson4 minutes
Companies today need to be able to offer their customers connected and personalized experiences. They must therefore work with a platform that aggregates customer insights from the entire company and makes them available to employees. After all, only with a 360° understanding of customer needs can companies gain an edge over the competition today.
Beginner / BasicGuntram Friede4 minutes
Influencer marketing is becoming increasingly important in the age of digital media. More and more companies and brands are using advertising with these social media role models. What it is and what it's all about, you'll learn in this article.
Beginner / BasicBenjamin Talin4 minutes
Content marketing is becoming increasingly important as purchasing behavior changes. Nevertheless, smaller companies in particular are afraid of the effort that content marketing can cause. With a few tips, however, content marketing can also be used profitably by small companies.
Beginner / BasicBenjamin Talin6 minutes
In online marketing, there are many different key figures and billing models for advertising. Here are the most important briefly explained, which everyone should have heard.
Digital MarketingBenjamin Talin2 minutes
