Topic
27 articles
In a rapidly changing and increasingly digital world, it is essential for companies to stay up to date and continuously adapt their marketing strategies. In this technical paper, we examine some of the key trends in online marketing for 2023 and discuss how companies can leverage them to best reach their target audiences.
MarketingHartmut Deiwick6 minutes
Compared to the online store, the high street is falling behind here: online, customers can quickly see when the product is sold out. In brick-and-mortar retail, this is far less clear: many retailers operate more than one store per city, and if the product is sold out in one store, another may still have it in stock. This article shows how retailers can circumvent these bottlenecks.
Retail and WholesaleKlaus-Peter Kaul5 minutes
Online marketing needs to be rethought. Especially when we look at the possibilities of marketing automation, it is exciting to think about it. Here are some introductory thoughts.
Digital MarketingDIGITAL BREAKFAST4 minutes
Data Science and the question of looking into the future. How can data be used to make predictions and what are the possible applications?
Digital MarketingDIGITAL BREAKFAST5 minutes
Brand communities are communities among customers based on a common bond with a brand. It can be a company, an individual, or an idea. Customers gradually become fans. But the strategy of community building is still quite new, which is why many myths have formed around it.
BrandDr. Irene Y. Kilubi4 minutes
We can never be prepared for everything, but with every crisis we can gain new experience that we can draw on in the future. We should take advantage of new opportunities that are offered to us now. We should take advantage of this time. We can rethink business plans, get rid of dependencies that are not necessary. Good community management is half the battle, so let's focus on it in the coming days.
Social MediaDr. Irene Y. Kilubi5 minutes
Many companies are now venturing into marketing automation - not least because the tools have been used successfully for some time and deliver a high ROI.
Digital MarketingAdrian Schimpf4 minutes
Marketing automation allows companies to launch highly relevant omni-channel campaigns with little effort. The range of functions offered by current software solutions can sometimes be overwhelming. In this article, we would like to explain the most important functions and their future significance.
Digital MarketingLauri Kurki7 minutes
Many companies make the same mistakes every day when it comes to their digital marketing campaigns. Many of these can be easily avoided and we will show you the worst mistakes and give you tips on how to avoid them.
Digital MarketingBenjamin Talin5 minutes
Everyone is talking about social media: from customer generation to public relations, everything is possible on the Internet these days. But what methods can be used to create added value? Community management is about bringing customers together in virtual space. If done correctly, this can have synergetic effects.
MarketingSimone Belko5 minutes
We show you which elements a good keyword research consists of and how entrepreneurs can build their own keyword strategy. There are some elements to consider and you can also use some tools for this.
Digital MarketingBenjamin Talin7 minutes
Security is becoming increasingly important on the Internet and 38% of websites do not yet use secure connections. We show what HTTPS is and why SSL encryption is important.
Beginner / BasicBenjamin Talin3 minutes
