Topic
32 articles
Digitalization has transformed the world of entrepreneurship, especially in its early stages. More and more people are starting their businesses part-time or as freelancers, not through a traditional website, but directly on Instagram, TikTok, or WhatsApp. They meet their customers where they already are and transform social networks from pure communication channels into functional business platforms.
Social MediaAlexandra Anderson4 minutes
In the digital era, technology is advancing relentlessly – and entrepreneurs must not be left behind. In order to survive in an increasingly digitised market, small businesses in particular need efficient tools that save time and resources. This allows them to focus on what they are really passionate about: their creativity, their business or their family.
Digital MarketingAlexandra Anderson3 minutes
Explore RedNote (Xiaohongshu), the Chinese social media platform that is attracting U.S. users amid TikTok uncertainty. Learn how it works and how it even bridges East and West cultures.
Media & EntertainmentBenjamin Talin9 minutes
Discover more than 30 insightful predictions for the metaverse in 2030 as we explore its potential impact on business, life, and social interaction, as well as use cases and a futuristic look at our future decoupled from physical boundaries.
MetaverseBenjamin Talin18 minutes
What is TikTok, how does it work and what is so unique about one of the world's fastest growing social media networks? Here is everything you need to know from a business and personal perspective.
Media & EntertainmentBenjamin Talin20 minutes
Content Marketing is becoming more and more important and Neuro Lingiustic Programming (NLP) can play a very important role - Especially in Social Media Marketing.
Social MediaFabian Helfenstein3 minutes
In many cases, the search for good content of one's own is not very strategic or even haphazard. This is because hardly anyone sets up their digital positioning sensibly right from the start. If this is done, meaningful content will result all by itself. Therefore, the positioning should be clarified in detail before the content strategy.
BrandSebastian Heithoff8 minutes
There are various options for posting to social networks. Very popular is, for example, the automatic forwarding of posts on Facebook to Instagram and vice versa, as well as scheduled posts via Buffer or Hootsuite. This article explains why you can do yourself a big favor by following a few simple rules.
Social MediaSebastian Heithoff5 minutes
Understanding the Super-App from China that is used by over 1 Billion users every day. We give you an introduction to WeChat and explain what is behind the app.
Mobile TechnologiesBenjamin Talin10 minutes
Influencer marketing is becoming increasingly important in the age of digital media. More and more companies and brands are using advertising with these social media role models. What it is and what it's all about, you'll learn in this article.
Beginner / BasicBenjamin Talin4 minutes
Google has always placed a special emphasis on natural backlinks created by users and not by search engine optimizers. Nowadays, however, more links are artificially created than naturally set. Rebuilding natural-looking links is becoming increasingly difficult. In recent years, social media has undermined structures that were long the preserve of search engines.
MarketingThorsten Ruhle10 minutes
A normal customer avatar is no longer enough to be successful these days. To get truly useful information, marketing teams need to dig deeper into customers' minds and needs.
Digital MarketingFabian Helfenstein3 minutes
