Social Media

Latest

• Community Management - Successful communication with customers

  Everyone is talking about social media: from customer generation to public relations, everything is possible on the Internet these days. But what methods can be used to create added value? Community management is about bringing customers together in virtual space. If done correctly, this can have synergetic effects.

  Marketing•Simone Belko•7 Dec 2020•5 minutes

  

• 5 steps to develop a good social media strategy

  Building your own social media strategy is not difficult. In only 5 steps you can deal specifically with the topic and start to win customers via social media.

  Social Media•Benjamin Talin•5 Dec 2020•4 minutes

  

• Personal branding of the generations: 4 astonishing insights into social media use

  Personal branding is one of the most important tools for self-marketing and maintaining a personal image on the Internet. Social media play a major role in terms of digital presence. What are the differences between Generation X (aged 36 to 54), Generation Y (aged 22 to 35), also known as Millennials, and Generation Z (aged 16 to 21)? What do they pay particular attention to in their web presence and social media activity? How do they deal with self-expression and digital communication?

  Marketing•Dr. Irene Y. Kilubi•30 Nov 2020•5 minutes

  

• Are you a forward thinker, doer or pioneer? - Making yourself visible with personal branding

  Personal Branding is a tool that is becoming increasingly popular. Through the internet we can spread details about ourselves and our lives, which everyone can see and thus position ourselves.

  Social Media•Dr. Irene Y. Kilubi•30 Nov 2020•10 minutes

  

• What is social media? - Introduction and explanation

  Social media intervenes deeply in the processes of our modern life. It offers many benefits and some dangers. It makes sense to know which influences social media has on us.

  Social Media•Peter Martini•29 Nov 2020•7 minutes

  

• 5 Trends as drivers for the digital transformation of all industries

  All industries are affected by different trends. These trends are the driver for many projects related to digital transformation and digitization. We show you the top 5 trends that will completely change our industries as they are.

  Advanced•Benjamin Talin•29 Sept 2020•6 minutes

  

• Gamification: Creating Innovation through Narratives

  Does the internet's liquid communication change the social discourse for better or worse? Digital media narratives and gamification give orientation, create identification and generate change processes. Content-based gamification is a great chance for companies to promote innovation and increase commitment through business narratives.

  Human Ressources•Simone Belko•28 Oct 2019•5 minutes

  

• Do you understand the LinkedIn algorithm?

  It's not easy to achieve a good reach - on any social media, but many underestimate the long-term necessity and overestimate their short-term success on LinkedIn as it seems we have understood the code.

  Social Media•Roger Basler•25 Mar 2019•7 minutes