Topic
32 articles
This article is about corporate influencers in employer branding - in other words, how you can use brand ambassadors in your company to strengthen the employer brand. I have summarized my five tips for the first steps for you in this article.
Recruiting & Talent AcquisitionJohanna Ehses6 minutes
Digital transformation is everywhere. What are the opportunities for women to influence digitization through change leadership?Jacky Lam wrote for Forbes in 2019: "Cryptocurrency and blockchain are becoming one of the biggest disruptive technologies in the world. As expected, the sector saw immense startup growth and investor interest. However, as we continue to see success in fundraising, ICOs (Initial Coin Offerings), and application growth in blockchain technology, it also reveals a worrying trend: women are not on the scene.
Beginner / BasicKaren Wendt4 minutes
Finding the right accompanying text for an ad is sometimes not so easy. The closer it gets to publication, the greater the pressure to formulate the right copy - and that's exactly when writer's block beckons. The good news is that while there's no infallible recipe, there's definitely a good guide to make copywriting for social ads easier. Philipp Reittinger, CEO and co-founder of ZweiDigital, explains the steps you need to take.
Social MediaPhilipp Reittinger6 minutes
Social tools in the company? You don't have to replace the Internet, you can also start in individual areas. Networks and tools for marketing are just as much a part of this as project management tools that help with daily work.
Digital MarketingMarkus Ketterer4 minutes
The most common mistakes many companies make with social media can be easily avoided.
Social MediaDIGITAL BREAKFAST4 minutes
The Creator Economy is a megatrend. It competes with established companies by eliminating intermediaries with innovative peer-to-peer business models. To be successful, creators must be all-round talents.
TrendsSimone Belko6 minutes
Brand communities are communities among customers based on a common bond with a brand. It can be a company, an individual, or an idea. Customers gradually become fans. But the strategy of community building is still quite new, which is why many myths have formed around it.
BrandDr. Irene Y. Kilubi4 minutes
We can never be prepared for everything, but with every crisis we can gain new experience that we can draw on in the future. We should take advantage of new opportunities that are offered to us now. We should take advantage of this time. We can rethink business plans, get rid of dependencies that are not necessary. Good community management is half the battle, so let's focus on it in the coming days.
Social MediaDr. Irene Y. Kilubi5 minutes
The internet and social media platforms have a big impact on our lives and they might even change and divide us in many ways. What are biases, filter bubbles, and why are social media platforms trying to divide us?
TrendsBenjamin Talin9 minutes
If you can't be seen, you can't receive requests because no one knows that person or company even exists.
Digital MarketingEugen Grinschuk8 minutes
How can you use social media as an association? What needs to be taken into account? This article shows possibilities and gives tips on how to use them.
Social MediaSimone Dogu5 minutes
Online shopping, online gaming or reading a newspaper online - in Germany, 86% of people are regularly online. But how do we imagine the person looking at the screen right now? Stereotypically between 14 and 40 years old, right? It's true, the majority of Internet users tend to be young, but studies have had the same tenor for years: the older generations are catching up. And they're more curious than we think.
Digital Marketingmemoresa GmbH7 minutes
