Category
27 articles
Marketing is taking on more and more former sales tasks in B2B. This is mainly because sales in the B2B sector is becoming more digital. Personal sales calls are on the decline. B2B commerce is growing. For a consistent customer approach, effective collaboration between sales and marketing is essential. This applies even more to B2B than to B2C.
MarketingKai Bösterling9 minutes
Create search-optimised blog posts that attract potential customers and build trust – without the intense competition of social media.
Digital MarketingAlexandra Anderson5 minutes
What simple measures can help to improve online stores and increase sales?
Digital MarketingAlexandra Anderson4 minutes
In today's digital age, it is essential for companies to keep up with the times and interact with their customers in an appropriate manner. This era emphasizes the importance of platform marketing, especially in e-commerce. Platforms are more than just sales channels; they are strategic hubs where brands can not only expand their presence, but also build customer trust and foster customer loyalty. Join us on an exciting journey into the world of e-commerce growth hacks. Here we will explore strategies from optimizing your conversion rate to cleverly using influencer marketing to maximize your e-commerce success. In the following sections, we'll go through these strategies in detail and share best practices to further strengthen your business. Join us on this journey of discovery and immerse yourself in the world of e-commerce growth hacks on the road to sustainable success.
E-Commerce & Mail OrderSandra Kobel8 minutes
Driven by the rise of eCommerce and changing consumer expectations, the last mile logistics landscape has shifted its focus from productivity metrics to prioritizing customer satisfaction and sustainability.
Transportation & LogisticsSimon Seeger4 minutes
Increase revenue from every customer contact and thus achieve better results with less effort - the use of an effective value ladder makes it possible.
Sales / After SalesDavid Schneider9 minutes
If you want reach, you need good content. Platform marketing helps companies build trust in brands and gain a better understanding of the market through customer interaction and data analysis. Companies can learn to respond quickly to changes in their market and seize new opportunities.
MarketingSimone Belko10 minutes
Content marketing is becoming increasingly important as purchasing behavior changes. Nevertheless, smaller companies in particular are afraid of the effort that content marketing can cause. With a few tips, however, content marketing can also be used profitably by small companies.
Beginner / BasicBenjamin Talin6 minutes
In online marketing, there are many different key figures and billing models for advertising. Here are the most important briefly explained, which everyone should have heard.
Digital MarketingBenjamin Talin2 minutes
The parcel logistics industry is undergoing rapid change. The use of new technologies is opening up enormous potential in terms of efficiency, customer satisfaction and sustainability. Digital solutions in particular will play an increasingly important role in the future.
AI & Machine LearningSimon Seeger8 minutes
Agile working and the customer-centric mindset of the start-up world have now become business mainstream. Both corporations and SMEs need to change their ways of working in the long term if they want to stay ahead of the competition in the digital transformation. But how do you live sustainable innovation? A product mindset that is characterized by bottom-up strategies and rewards mistakes helps. With the help of data-driven methodology, companies can offer sustainable digital experiences.
Strategy / VisionSimone Belko9 minutes
Online retailers should look into Google's Comparison Shopping Services (CSS) program. The article provides a simple introduction to Google Comparison Shopping Services.
E-Commerce & Mail OrderAlina Protsenko11 minutes
