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27 articles
Where is a salesperson even needed these days? Do we already buy everything online? Or are there still products that require traditional sales? In this article, you will learn what is changing in the world of sales and marketing through digitization, and how you can use this change for yourself.
MarketingDavid Schneider12 minutes
On November 25, it's that time again: retailers celebrate the start of the holiday season with promotions and special offers on Black Friday. What you should consider in your email marketing for these promotion weeks and what is particularly challenging for online retailers in these times of crisis.
MarketingHartmut Deiwick8 minutes
The German economy is threatening to fall into recession. Digital resilience and targeted advice for efficient online marketing can help companies survive times of crisis and emerge stronger from them. In this technical article, you will learn what strategies are available and what companies can specifically do to become more digitally resilient.
MarketingHartmut Deiwick5 minutes
Compared to the online store, the high street is falling behind here: online, customers can quickly see when the product is sold out. In brick-and-mortar retail, this is far less clear: many retailers operate more than one store per city, and if the product is sold out in one store, another may still have it in stock. This article shows how retailers can circumvent these bottlenecks.
Retail and WholesaleKlaus-Peter Kaul5 minutes
With Google Ads, different campaign types can be selected for a specific target. But which Google Ads campaign type is the right one? Here are the 9 most important Google Ads campaign types for different goals explained.
MarketingSimon Flück5 minutes
Finding the right accompanying text for an ad is sometimes not so easy. The closer it gets to publication, the greater the pressure to formulate the right copy - and that's exactly when writer's block beckons. The good news is that while there's no infallible recipe, there's definitely a good guide to make copywriting for social ads easier. Philipp Reittinger, CEO and co-founder of ZweiDigital, explains the steps you need to take.
Social MediaPhilipp Reittinger6 minutes
Social tools in the company? You don't have to replace the Internet, you can also start in individual areas. Networks and tools for marketing are just as much a part of this as project management tools that help with daily work.
Digital MarketingMarkus Ketterer4 minutes
Setting up an eCommerce shop must not be difficult. We show you a 7-step guide on how to start an eCommerce business in the US.
E-Commerce & Mail Ordercodecoda6 minutes
The importance of digital channels for brands is undisputed. If a company wants to turn users into customers in this environment, it has to offer much more than simple products or lurid purchase offers. The key is digital experiences that move users, bind them emotionally to a brand, and thus contribute significantly to the growth of brands. Innovative technologies can be a key driver here - also in the area of content management.
MarketingDominik Angerer5 minutes
E-commerce companies are also increasingly turning to content automation, whereby product descriptions or category pages are generated automatically and integrated into the online store. The success of these companies is increasingly dependent on high-quality content, which should have as personal a relationship as possible with the customer. This can increase conversion and reduce return rates.
E-CommerceDIGITAL BREAKFAST5 minutes
Any business wants to spend its marketing dollars wisely. Creating campaigns that are general in nature likely won’t deliver high revenue. Instead, you want to target as precisely as possible based on your customers’ buying activities. We can all agree that consumer behavior patterns are shifting and changing. Many things impact these patterns, both internally and externally. The last year-plus shifted the consumer base tremendously. For example, 75 percent of consumers tried new brands and different ways of shopping since the beginning of the pandemic. Consumer behavior is a “live” data set, and deriving insights from it needs to happen quickly, so you can pivot to align with current motivations.
DataVirtualitics - smarter decision through multi-dimension data visualizations and easy to use AI4 minutes
What really matters to customers today is a personalized customer experience. Tech companies like Netflix are leading the way, but traditional companies shouldn't let that scare them away. Every company has the opportunity to personalize and start where it is conceptually, communicatively and technically. Because at the core of personalization are three information characteristics.
E-CommerceBritta Daffner4 minutes
