Departments

Latest

• What is Marketing Automation? - Introduction and first steps

  What is Marketing Automation? The benefits of Marketing Automation and first steps to get started with Marketing Automation.

  Marketing•Aivie•2 Feb 2022•5 minutes

  

• 12 use cases where enterprise search delivers value

  Data volumes in companies are growing and the number of data silos in the company is constantly increasing. In order to be able to provide employees with the right information at all times, more and more companies are turning to internal search engines. Often, however, the idea of concrete use cases is missing in order to recognize the added value in one's own company. Reason enough to look at various use cases in this article.

  IT•Bastian Maiworm•1 Feb 2022•9 minutes

  

• Use of transactional emails in marketing

  The majority of commercially sent emails are so-called transactional emails, such as order confirmations or password reset emails. But how can these also be used in marketing?

  Digital Marketing•DIGITAL BREAKFAST•26 Jan 2022•4 minutes

  

• Social media pitfalls for companies

  The most common mistakes many companies make with social media can be easily avoided.

  Social Media•DIGITAL BREAKFAST•26 Jan 2022•4 minutes

  

• 3 approaches to build businesses for remote work

  Especially in the wake of the Corona pandemic, more and more companies are organizing themselves independently of location. To grow sustainably in this structure and build a team, there are some aspects to consider. Dominik Angerer, co-founder and CEO of Storyblok, a tech company that operates completely remotely, explains what matters in remote work.

  Leadership & Management•Dominik Angerer•25 Jan 2022•5 minutes

  

• Success-oriented sales pipeline in the B2B environment

  What are the drivers that drive sales and also profit? We explain the key ingredients for sustainable growth.

  Sales / After Sales•DIGITAL BREAKFAST•21 Jan 2022•4 minutes

  

• Software update: Replace Windows 8 now - easy and without drama

  Software update and Windows replacement without stress - can only professionals do that, supported by numerous consultants? We show the three sections of successful experts from IT, EAM and process management and explain how you can ensure a stress-free time for the changeover with little effort in good time.

  IT•Philipp Schneidenbach•18 Jan 2022•6 minutes

  

• Podcasts for companies - On the pulse of time

  Podcasts are very popular - and the trend is rising. Concise, relevant and in-depth information with added value: that's what resonates with podcast listeners. Around 30 percent of the German population listens to podcasts.

  Podcast•DIGITAL BREAKFAST•14 Jan 2022•5 minutes

  

• Cybersecurity: what does it have to do with me and my business?

  Cybersecurity is on everyone's lips after many attacks and headlines. But as a business owner, why should I be concerned and why is cybersecurity an important topic that can affect anyone?

  IT-Security & Cyber Security•DIGITAL BREAKFAST•13 Jan 2022•6 minutes

  

• Cyber security for entrepreneurs in 5 steps

  Advancing digitalization is leading to more attacks on companies. This makes cyber security an increasingly important challenge for entrepreneurs.

  IT-Security & Cyber Security•Benjamin Greis•13 Jan 2022•5 minutes

  

• Cybersecurity in home office times: 5 tips for secure network(s)

  Virtually overnight, the "analog" virus Corona is turning the classic working world upside down: home office is suddenly running like an assembly line, or as others say: "going viral". Not only the health of employees must be at the top of the agenda, but also the integrity of information worth protecting. Because this "analog" virus also serves as a backdoor for its digital cousins. The article explains how companies can protect themselves against cyberattacks in Corona times.

  IT-Security & Cyber Security•Ildikó Bruhns•13 Jan 2022•5 minutes

  

• What is corporate language management?

  Particularly in the export industry, the language used in product-related information texts (e.g. operating instructions) is not always given the attention it deserves, and the company's own corporate identity is violated. Not infrequently, the production costs for "successful language" are decisive for this. With Content Language Management, quality and costs can be controlled and competitiveness increased.

  Marketing•DIGITAL BREAKFAST•13 Jan 2022•3 minutes