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• Regulations and bans - What threatens crypto, bitcoin & co.

  Some say Bitcoin cannot be stopped, others claim it is only a matter of time before it is banned. At the same time, however, it is clear that states have no interest in strong parallel currencies and are under pressure to act. They have a whole arsenal of measures at their disposal for their reaction, which they can bring into position against Bitcoin. The Bitcoin price would correct accordingly.

  Regulations & Laws•Dr. Patrick Schueffel•13 May 2021•12 minutes

  

• Back to the future - Optimize processes in 3 steps

  Constantly reacting to changes is exhausting. If the next change begins before the previous one has really been completed, things can get very bumpy. Here you will learn how to use the retrospective tool to stabilize situations, optimize processes and get back on track.

  Processes•Corinna Hischke•12 May 2021•7 minutes

  

• What distinguishes the business cloud from Google Drive & Co.

  The cloud lays the technical foundation for digital transformation. With the help of cloud solutions and the associated simplified and flexible access to virtual infrastructure/computing resources, companies can use new digital business models or develop new business processes. The step into the cloud begins with the underlying strategy and the selection of the cloud provider(s). What works in private with Google Drive & Co. is sometimes tricky in business. What does a company need to consider when moving into the cloud?

  IT•Steven Henzen•23 Apr 2021•5 minutes

  

• Community building - 6 myths about novel brand strategy

  Brand communities are communities among customers based on a common bond with a brand. It can be a company, an individual, or an idea. Customers gradually become fans. But the strategy of community building is still quite new, which is why many myths have formed around it.

  Brand•Dr. Irene Y. Kilubi•15 Apr 2021•4 minutes

  

• GAIA-X: Digital Reality Context of the EU Cloud Project

  GAIA-X is a new attempt by European companies to create an independent, secure cloud - and thus a platform that combines independence and data protection with the leading-edge approaches of hyperscalers from America and Asia. Is this realistic in the context of many failed projects such as Deutschland Cloud, Digitaler Personalausweis and endless digitization projects in public administration? What can IT experts and business expect?

  Cloud•Philipp Schneidenbach•14 Apr 2021•8 minutes

  

• Bye bye Privacy Shield - On the Gamechanger Ruling of the ECJ

  Privacy Shield. Over and done with. Suddenly everything is different - and without a grace period. The ECJ's ruling on Schrems II and the EU-US Privacy Shield brings the issue of EU data protection back to the forefront.

  Data protection•Philipp Schneidenbach•14 Apr 2021•6 minutes

  

• Cloud in Enterprises and Start-Ups - The Weather Forecast is Cloudy

  The pace of cloud adoption is accelerating as more enterprises and businesses move to cloud and startups begin using cloud. In this article, we look at various business and technology reasons that favor cloud adoption. Finally, we predict where cloud adoption will go in the future.

  Cloud•Uttam Tripathi•14 Apr 2021•4 minutes

  

• Proper community management must be crisis-proof - 4 wonderful starting points

  We can never be prepared for everything, but with every crisis we can gain new experience that we can draw on in the future. We should take advantage of new opportunities that are offered to us now. We should take advantage of this time. We can rethink business plans, get rid of dependencies that are not necessary. Good community management is half the battle, so let's focus on it in the coming days.

  Social Media•Dr. Irene Y. Kilubi•14 Apr 2021•5 minutes

  

• Understanding digital visibility and building it yourself

  If you can't be seen, you can't receive requests because no one knows that person or company even exists.

  Digital Marketing•Eugen Grinschuk•2 Apr 2021•8 minutes

  

• Brand Safety - Buzzword or Threat?

  Brand Safety - Just a buzzword or a big danger for brands and companies. We clarify and explain why not only CEOs and CMOs should know about it.

  Brand•Thomas Koch•31 Mar 2021•4 minutes

  

• The "hourly rate" dilemma - selling value instead of time

  What is the right hourly rate? What is better, cheaper or more effective? We explain why you should think differently and why comparability is not purposeful.

  Professional Services & Craftmanship•WebGate Consulting AG•9 Mar 2021•3 minutes

  

• Lead generation is important for Inbound Marketing

  Traffic is not the only important metric when it comes to inbound marketing. Especially when over 80% of users quickly leave the site if they feel bothered by advertising. But, how can you do better?

  Marketing•Roman Swoboda•9 Mar 2021•6 minutes