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• Online Marketing to Marketing Automation - Why Complicate When It Can Be Simple?

  Online marketing needs to be rethought. Especially when we look at the possibilities of marketing automation, it is exciting to think about it. Here are some introductory thoughts.

  Digital Marketing•DIGITAL BREAKFAST•4 Oct 2021•4 minutes

  

• Future Competence Cooperation - 5 Mindsets of the Future

  Everyone wants to learn from innovation and win with it: one of its challenges is the ability to enter into collaborations. It is one of the outstanding competencies that will be in demand in the future. However, this is tied to a mindset and that is not so easy to have. Different views on this and steps to acquire them can help to shape cooperations successfully.

  Human Ressources•Dr.Ursula Meyerhofer Fahlbusch•28 Sept 2021•8 minutes

  

• Understanding Consumer Behavior Patterns Through 3D Data Visualization

  Any business wants to spend its marketing dollars wisely. Creating campaigns that are general in nature likely won’t deliver high revenue. Instead, you want to target as precisely as possible based on your customers’ buying activities. We can all agree that consumer behavior patterns are shifting and changing. Many things impact these patterns, both internally and externally. The last year-plus shifted the consumer base tremendously. For example, 75 percent of consumers tried new brands and different ways of shopping since the beginning of the pandemic. Consumer behavior is a “live” data set, and deriving insights from it needs to happen quickly, so you can pivot to align with current motivations.

  Data•Virtualitics - smarter decision through multi-dimension data visualizations and easy to use AI•24 Sept 2021•4 minutes

  

• Do you only have a logo, or an actual brand strategy? - 5 Steps towards a brand strategy

  Your brand is what other people say about you when you're not in the room - says Jeff Bezos when talking about the brand. This article, will talk about brand strategy process that serves as the seed which will incept that conversation about you on your user's mind.

  Brand•Leart Zogjani•15 Sept 2021•8 minutes

  

• Data Science - We must hurry up!

  Data Science and the question of looking into the future. How can data be used to make predictions and what are the possible applications?

  Digital Marketing•DIGITAL BREAKFAST•3 Sept 2021•5 minutes

  

• Cloud vs. on-premise solutions - advantages and disadvantages

  Enterprise software can be installed either on-premise or in the cloud. This article explains what consequences this has. In order to understand the added value of the respective solution, you first need to know what exactly is hidden behind the two options.

  IT•Bastian Maiworm•31 Aug 2021•6 minutes

  

• Collective intelligence - how you benefit from the crowd

  What do crowdsourcing, crowdfunding and crowdmining have in common? The collective intelligence of the community creates new value through social collaboration. How does open innovation work?

  Brand•Simone Belko•25 Aug 2021•7 minutes

  

• Hammer or nail: How digital tools define the sales process

  The wrong tools and friction in digital tools in sales can quickly lead to poor close rates. Here's how to boost sales with digitization.

  Sales / After Sales•DIGITAL BREAKFAST•17 Aug 2021•4 minutes

  

• Blockchain in medicine & healthcare

  Most people know mainly Bitcoin as a cryptocurrency. And Bitcoin was the first cryptocurrency based on such a technology, namely the blockchain. However, the blockchain is much more than just a cryptocurrency. Blockchain can be used to implement numerous different use cases. I would like to discuss a few from the medical, pharmaceutical & health sectors here.

  Healthcare & Social Affairs•Eugen Grinschuk•23 Jul 2021•7 minutes

  

• 10 Tips for Referral Marketing - Leveraging Untapped Potential

  Contrary to some expectations, buyers are more likely to give a review when they are dissatisfied with the product or service than when they have a good experience. Why is that?

  Digital Marketing•Thorsten Ruhle•9 Jul 2021•3 minutes

  

• Telegram Channels: The easiest and most effective newsletter!

  Telegram channels are one of the simplest newsletter options that can be run with little time investment but tremendous results. In a few months it is possible to have built up a 4-5 digit subscriber list, ensuring permanent reach for comparatively little work. This saves up to 6-figure advertising budgets in the medium term and offers new possibilities for scaling.

  Marketing•Jan Brinker•8 Jul 2021•5 minutes

  

• Briefing an Agency - Stop Wasting Money, Better Invest in Your Brand

  One of the most expensive mistakes that companies do when working on their branding is that they treat branding only as a prettifier of the company. Branding should help you reach your company goals in revenue, user acquisition, market expansion or whatever they may be. It should help you communicate best with your audience in order to reach those goals. As such, the process is not quite so straightforward.

  Better Practices•Leart Zogjani•1 Jul 2021•7 minutes