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• In 6 steps to your own online store - pragmatic, fast and simple

  We show how to get to your own online store in 6 steps. The steps are easy to understand for everyone, pragmatic and also quick to implement. Good luck with your first webshop!

  E-Commerce•Benjamin Talin•12 Dec 2020•8 minutes

  

• 6 Digital marketing mistakes that companies should avoid

  Many companies make the same mistakes every day when it comes to their digital marketing campaigns. Many of these can be easily avoided and we will show you the worst mistakes and give you tips on how to avoid them.

  Digital Marketing•Benjamin Talin•9 Dec 2020•5 minutes

  

• Smart communication for digital business

  In digital business, the motto is: create reach with added value. Whether via networks, chat channels, telephony, or face-to-face - companies must strike the right note. Optimize your digital communication with influencer marketing, storytelling and the right use of digital channels.

  Marketing•Simone Belko•7 Dec 2020•6 minutes

  

• Community Management - Successful communication with customers

  Everyone is talking about social media: from customer generation to public relations, everything is possible on the Internet these days. But what methods can be used to create added value? Community management is about bringing customers together in virtual space. If done correctly, this can have synergetic effects.

  Marketing•Simone Belko•7 Dec 2020•5 minutes

  

• 5 steps to develop a good social media strategy

  Building your own social media strategy is not difficult. In only 5 steps you can deal specifically with the topic and start to win customers via social media.

  Social Media•Benjamin Talin•5 Dec 2020•4 minutes

  

• Digitization made easy with OCR and ICR

  Although digitization is advancing, even today, companies still have a wide variety of documents only available in handwritten or typewritten form. Optical Character Recognition (OCR) and Intelligent Character Recognition (ICR) provide a remedy and many new possibilities for simplifying processes.

  Technology•Tobias Mohr•4 Dec 2020•5 minutes

  

• What are digital events and their advantages and disadvantages?

  Through Corona there are more and more digital events. We show what digital events are and what advantages and disadvantages they have.

  Digital Marketing•von Neuem GmbH - Unternehmensberatung für digitale Transformation•4 Dec 2020•5 minutes

  

• SEO relevant keyword research for SMEs

  We show you which elements a good keyword research consists of and how entrepreneurs can build their own keyword strategy. There are some elements to consider and you can also use some tools for this.

  Digital Marketing•Benjamin Talin•3 Dec 2020•7 minutes

  

• 9 classic SEO mistakes that many make

  Unfortunately, many still make the mistakes and optimize their website not at all or wrong. We show you typical mistakes that can be easily avoided and how to make your SEO more efficient with little effort.

  Beginner / Basic•Benjamin Talin•3 Dec 2020•5 minutes

  

• SEO: Useful for companies despite high costs?

  SEO is becoming more and more important for companies. The website becomes a central component for the success of any business. However, when it comes to the cost of SEO, you also have to be clear about what you want to achieve. Because SEO ensures long-term success.

  Beginner / Basic•Alexander Walz•2 Dec 2020•6 minutes

  

• SEO Basics - What is HTTPS?

  Security is becoming increasingly important on the Internet and 38% of websites do not yet use secure connections. We show what HTTPS is and why SSL encryption is important.

  Beginner / Basic•Benjamin Talin•2 Dec 2020•3 minutes

  

• What is content marketing? - With content to more reach

  Content marketing is a frequently mentioned tool. We explain what it is and why it has become such an important element in all marketing activities.

  Marketing•Benjamin Talin•2 Dec 2020•4 minutes