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• "Talk to me" – Conversational Banking

  How the use of chatbots and voice assistants will change banking. The Millenials Generation in particular wants to experience services differently and we show how.

  Banking & Financial Services•andrion ag•1 Dec 2020•7 minutes

  

• Multi-Channel, Omnichannel or Personalization - What is that?

  Trade has undergone many changes in recent years. Digitalization has created new ways of communicating with customers and selling products and services through different channels. There are various possibilities, which we explain here.

  Marketing•Benjamin Talin•30 Nov 2020•4 minutes

  

• Localization - How to address customers in different countries

  Localization is more than just translating digital content into another language. It is the transport of meaning, often on several levels, into another language, another culture. It is therefore much more than just raping a text with GoogleTranslate.

  Digital Marketing•Johannes Grahmann•30 Nov 2020•4 minutes

  

• Personal branding of the generations: 4 astonishing insights into social media use

  Personal branding is one of the most important tools for self-marketing and maintaining a personal image on the Internet. Social media play a major role in terms of digital presence. What are the differences between Generation X (aged 36 to 54), Generation Y (aged 22 to 35), also known as Millennials, and Generation Z (aged 16 to 21)? What do they pay particular attention to in their web presence and social media activity? How do they deal with self-expression and digital communication?

  Marketing•Dr. Irene Y. Kilubi•30 Nov 2020•5 minutes

  

• Are you a forward thinker, doer or pioneer? - Making yourself visible with personal branding

  Personal Branding is a tool that is becoming increasingly popular. Through the internet we can spread details about ourselves and our lives, which everyone can see and thus position ourselves.

  Social Media•Dr. Irene Y. Kilubi•30 Nov 2020•10 minutes

  

• What is social media? - Introduction and explanation

  Social media intervenes deeply in the processes of our modern life. It offers many benefits and some dangers. It makes sense to know which influences social media has on us.

  Social Media•Peter Martini•29 Nov 2020•7 minutes

  

• Leadership & Entrepreneurship - How do I run my own business

  Entrepreneurship is not easy. But what does it take for successful business management? The article shows important elements of successful business management.

  Human Ressources•Kambis Kohansal Vajargah•28 Nov 2020•6 minutes

  

• Entrepreneurship - How do I start my own business

  Entrepreneurship is not easy. But what does it take to start a successful business? A guide for future entrepreneurs.

  Marketing•Kambis Kohansal Vajargah•28 Nov 2020•8 minutes

  

• Employee selection - The first impression counts, but the second is important

  Why the first impression counts professionally, but the second is really important. A guide for entrepreneurs and employees on the subject of job applications and employee selection.

  Human Ressources•Kambis Kohansal Vajargah•28 Nov 2020•6 minutes

  

• Service Design - How customer experience creates added value

  Tldr: Improving brands means improving service systems. Products are becoming more and more similar. The competition is getting bigger and bigger. The demand is finite. Most markets today are predatory markets. Even in new markets, consolidation through displacement takes place quite quickly, as currently shown by the fierce competition in the e-scooter segment, for example. Service is the real differentiation factor, which is why we choose products and repeat purchases. Service shows the company's attitude, how it really promises to meet customer needs. We should understand marketing as a moment of truth in every customer contact, as an attitude that the brand has a decisive influence on the feelings, thoughts and actions of our customers, users, referrers, fans and consumers. A product without service design is not a product. Service is what makes a product come alive. Service makes the attitude in a product tangible. Service makes a brand successful.

  Strategy / Vision•Kai Bösterling•14 Oct 2020•15 minutes

  

• General Data Protection Regulation (GDPR) explained - Overview and simple explanation

  On 25 May 2018, the basic data protection regulation (GDPR) was introduced, which applied data protection rules to all companies worldwide, provided that they manage or store data of EU citizens. There are some rules to follow and it is advisable to implement them, otherwise high penalties are imminent.

  Legal•Benjamin Talin•29 Sept 2020•9 minutes

  

• What does the General Data Protection Regulation (GDPR) mean for companies outside the EU?

  How does the new General Data Protection Regulation (GDPR 2018) affect entrepreneurs who are not in the EU? We will show you how you can address this topic in your company.

  Legal•Yves Gogniat•29 Sept 2020•6 minutes