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• 9 Sales House Rules - Effective Habits for more B2B sales

  "Sales House Rules" have often drastic effects on improving sales effec shortening sales cycle time and increasing conversion. Aware that there are countless more principles for B2B sales, let us focus on 9 simple but effective ones here.

  Sales / After Sales•Manuel Hartmann•2 Sept 2019•6 minutes

  

• Employee networks and Office 365

  Why are employee networks the organizational form of tomorrow (actually of today)? How do toolsets like Office 365 help to improve collaboration and automate processes? I would like to answer both questions with a case study from business practice. The article shows the power of Enterprise Social Networks (ESN) and how simple means can save time and money.

  Internal Communication•Moritz Meißner•21 Aug 2019•6 minutes

  

• 7 Principles for Privacy by Design - Boost your Data Protection Compliance

  Privacy by Design: these are the seven principles that will boost your data protection compliance regardless of where you do business on Earth

  Data protection•Xenofon Kontargyris•29 Jul 2019•5 minutes

  

• What does the General Data Protection Regulation (GDPR) mean for companies outside the EU?

  Until now, EU Data Protection Laws have only applied to companies with a presence in the EU. The General Data Protection Regulation (GDPR) now deviates from this principle, with the consequence that the new law not only affects companies within the EU but also countries outside its borders. In certain situations, the GDPR is also applicable to companies (controllers) outside the EU. The potential cross-border applicability has left many companies outside the EU confused, and it has led to uncertainty.

  Data protection•Yves Gogniat•11 Jul 2019•12 minutes

  

• The 3 Strategic Goals of Machine Learning for Marketing

  AI-driven marketing leverages models to automate, optimize, and augment the transformational process of data into actions and interactions with the scope of predicting behaviors, anticipating needs, and hyper-personalizing messages.

  AI & Machine Learning•Alex Mari•15 May 2019•4 minutes

  

• 10 best Font Websites - awesome free fonts for commercial and personal use

  With these websites you will find the best fonts for all your marketing needs. All websites offer free fonts to download and use. Find out about the best font websites here.

  Marketing•Benjamin Talin•27 Mar 2019•5 minutes

  

• Do you understand the LinkedIn algorithm?

  It's not easy to achieve a good reach - on any social media, but many underestimate the long-term necessity and overestimate their short-term success on LinkedIn as it seems we have understood the code.

  Social Media•Roger Basler•25 Mar 2019•7 minutes

  

• SEO Hack - How SMEs Can in 3 Simple Steps Do Keyword Research With this Free SEO Tool

  Getting started with Keyword Research and Search Engine Optimization (SEO) can be overwhelming. Especially for entrepreneurs and small businesses owners. No, doubt SEO is a key part of successful digital client acquisition. You can get up and running quickly with some great articles from More Than Digital. But finding the right tool can be tricky. We help you.

  SEO & SEA•Bertrand Blancheton•22 Mar 2019•4 minutes

  

• Rethink the way you communicate. Become a Smart Communicator!

  Smart Communication is all about ’Reaching Engaging Communication Beyond Ourselves’. — The ”Smart Communication“ white paper was written as a thought-provoking guideline.

  Internal Communication•Andreas Weber•13 Feb 2019•5 minutes

  

• Digital Customer Acquisition: 5 Trends To Watch

  In this post you’re going to learn about key trends that will affect how you’ll get more new clients. We’ll cover four major trends in traffic and content. Each trend will help or hinder your digital client acquisition in the coming year.

  Sales / After Sales•Bertrand Blancheton•22 Dec 2018•5 minutes

  

• 2 Metrics That Will Get More Out Of Your Marketing Funnel

  In this article, we’ll cover the two most important metrics for mature marketing funnels, lifetime value, and churn rate. The great thing about digital marketing is the fact that it’s measurable and transparent. Results are easily tracked and compared to each other.

  Sales / After Sales•Bertrand Blancheton•22 Dec 2018•4 minutes

  

• A voice on the Internet - Voice assistants for customer communication

  Many large corporations are working at full speed to further develop their voice assistants. Assistants like Siri, Alexa and Google Asssistant are already familiar to many and have at least used it on their mobile phones. But where are the chances in this technology and what are voice-supported assistance systems?

  Beginner / Basic•Benjamin Talin•26 Oct 2018•6 minutes