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User Experience Design

12 articles

Latest

  • Navigating Prosperity: Unveiling the Future of Wealth Management in the Philippines

    This article explores the growing wealth of Philippines' citizens, the demand for broader financial services, and the current state of the country's wealth management sector. The article delves into demographic challenges, the evolving wealth landscape, key players in wealth management, and the rise of new digital platforms. It also introduces the WealthTech landscape, emphasising the need for customer-centric solutions, new investment products, and the importance of a risk-based approach in long-term wealth creation. Lastly, it discusses the significance of user experience design in driving successful financial technology companies and concludes with a glimpse into the future of digital wealth management in the Philippines, focusing on technology-driven personalised services and the potential for growth in the mass affluent segment.

    Banking & Financial ServicesUrs Bolt15 minutes

  • Split tests in marketing and sales

    Do you regularly test new ideas in your sales and marketing strategies? Are your campaigns based on solid data rather than feelings and experience? If not, you are probably losing money or spending more money than necessary to achieve the same results. Read this article to find out what split testing is and why it can boost your sales.

    MarketingDavid Schneider6 minutes

  • From the idea to your own app - the conception

    How do you get from the idea to your own app, which you can use successfully for your company? What should you already take into account during the idea generation and conception? Here are some insights on how to get started with your own app idea.

    Digital MarketingChristina Canclini5 minutes

  • Design systems: Making design and code reusable, scalable and consistent

    Design systems enable teams to design and develop better digital products faster. Why? Because reusing well-defined styles applied to components and patterns provides scalability and consistency. However, the main value of a design system is in supporting close teamwork and spreading the company's values and principles across the team, which also translates into clear benefits for the user.

    User Experience DesignKeen Design5 minutes

  • From Idea to Maximum Viable Offering - Brining Ideas to Market

    A good idea is just the first step in creating innovative offerings. To turn them into a successful offering not only requires supporting functionalities and services, but also an evolving and transforming delivery organization. By including these thoughts into the definition of the 'Maximum Viable Offering', some of the surprises on the road to the market can be avoided.

    Strategy / VisionChristopher Ganz7 minutes

  • Briefing an Agency - Stop Wasting Money, Better Invest in Your Brand

    One of the most expensive mistakes that companies do when working on their branding is that they treat branding only as a prettifier of the company. Branding should help you reach your company goals in revenue, user acquisition, market expansion or whatever they may be. It should help you communicate best with your audience in order to reach those goals. As such, the process is not quite so straightforward.

    Better PracticesLeart Zogjani7 minutes

  • Gamification: Creating Innovation through Narratives

    Does the internet's liquid communication change the social discourse for better or worse? Digital media narratives and gamification give orientation, create identification and generate change processes. Content-based gamification is a great chance for companies to promote innovation and increase commitment through business narratives.

    Human RessourcesSimone Belko5 minutes