Drivers & Trends

Latest

• Important Blockchain Trends For 2022

  The crypto world was booming and transforming in 2021 with its new blockchain trends and inventions, but 2022 will bring even more.

  Blockchain & Smart Contracts•Tetyana Kohansal•17 Nov 2021•5 minutes

  

• Software as a Service (SaaS) - Focus on added value

  Software as a Service (SaaS) offerings are almost indispensable these days. We explain what it is and how the SaaS approach works.

  Cloud•Lauri Kurki•16 Nov 2021•5 minutes

  

• Headless CMS for Content Management

  The importance of digital channels for brands is undisputed. If a company wants to turn users into customers in this environment, it has to offer much more than simple products or lurid purchase offers. The key is digital experiences that move users, bind them emotionally to a brand, and thus contribute significantly to the growth of brands. Innovative technologies can be a key driver here - also in the area of content management.

  Marketing•Dominik Angerer•16 Nov 2021•5 minutes

  

• Creator Economy - how to capitalize on authenticity

  The Creator Economy is a megatrend. It competes with established companies by eliminating intermediaries with innovative peer-to-peer business models. To be successful, creators must be all-round talents.

  Trends•Simone Belko•11 Nov 2021•6 minutes

  

• Content Automation - What Artificial Intelligence is Already Doing Today

  E-commerce companies are also increasingly turning to content automation, whereby product descriptions or category pages are generated automatically and integrated into the online store. The success of these companies is increasingly dependent on high-quality content, which should have as personal a relationship as possible with the customer. This can increase conversion and reduce return rates.

  E-Commerce•DIGITAL BREAKFAST•10 Nov 2021•5 minutes

  

• What Are Network Graphs? - Introduction and Examples

  Network (knowledge) graphs represent a collection of interlinked entities organized into contexts via linking and semantic metadata. They build a framework for data integration and analysis. Having the ability to do this can provide more context around metrics recorded from a network system. By leveraging these graphs, you can enhance your understanding of the data.

  Data•Virtualitics - smarter decision through multi-dimension data visualizations and easy to use AI•2 Nov 2021•5 minutes

  

• Understanding the New EU Standard Contractual Clauses (SCC) - What to do?

  Sch-rems II rulings have shaken up international data transfers. The Privacy Shield agreement with the US was declared invalid and now most companies have resorted to the so-called EU Standard Contractual Clauses (SCC). In a second ruling, however, the ECJ also commented on the SCCs and new SCC contract sets were put on the table, which now have to be transferred.

  Data protection•Yves Gogniat•1 Nov 2021•5 minutes

  

• Better customer service through digital information provision for service technicians

  The shortage of skilled workers, increasingly complex products and demanding customers make the work of many industrial companies more difficult. This article explains how digital solutions can make life much easier for commissioning engineers or service technicians on site with customers.

  Customer Service•Bastian Maiworm•29 Oct 2021•4 minutes

  

• Grow internationally - with culturally authentic translations

  The importance of cross-border trade is increasing - and with it cross-border eCommerce with new opportunities in cross-border retail. But entering new online markets is complex: translating a website, online store and product documentation into the relevant languages is not enough. The different cultural conditions and legal aspects, as well as the respective local customs for handling purchases, are just as crucial for success in international markets. And the project process - including smooth data transfer - needs to be well planned.

  Marketing•DIGITAL BREAKFAST•25 Oct 2021•3 minutes

  

• Ethereum & Co. - General-purpose blockchains are more than just payment systems

  Bitcoin is blockchain, but blockchain is not Bitcoin. Today, hundreds of standalone blockchain systems exist, the most powerful besides Bitcoin is Ethereum. As the first general-purpose blockchain, it goes far beyond Bitcoin's readiness for use as a payment system, virtually single-handedly dominating the Defi and NFT markets, for example, and has now even surpassed Bitcoin in terms of the number of users. Benefits of general-purpose blockchains for the economy and society explained.

  Blockchain & Smart Contracts•Markus Hammer•22 Oct 2021•11 minutes

  

• The hidden costs of poorly retrievable knowledge

  One of the biggest problems of today is to provide employees with the right knowledge at the right time. Intelligent internal company search engines can help here. Used correctly, such a search engine can not only reduce pure search time, but also lead to project completions of better quality, reduce costs, improve customer service and greatly simplify employees' everyday work. This article explains how this can also work in your own company.

  Internal Communication•Bastian Maiworm•22 Oct 2021•6 minutes

  

• Metaverse - The Future of Facebook?

  Facebook tries to distract from its negative press in October 2021 with the magic word "Metaverse". What is behind it still seems rather vague. Second Life and the Gogle Glass were attempts that went in a similar direction, but were unsuccessful. We will know more in 2030. Zuckerberg wants to have introduced Metaverse by then.

  Trends•Prof. Dr. Walter Simon•21 Oct 2021•3 minutes