Category
88 articles
It's much easier to put out mindless content than it is to create educated, proven statements, and this creates one of the greatest quests of the 21st century. - To find the truth.
Internet Services & MultimediaFarzad Khosravi8 minutes
Artificial intelligence to help with customer communication, designing texts for the website, product descriptions or social media posts.
MarketingAlexandra Anderson5 minutes
AI that tries to understand us, always has an open ear for us and talks to us. With images, texts and videos. Generative AI. An AI that generates content and is creative and intelligent in the process. Works?
AI & Machine LearningGürcan Doguc5 minutes
A company's reputation is of crucial importance nowadays. It is strongly influenced by customer reviews, discussions in social media and online reporting and has an enormous impact. The use of artificial intelligence (AI) opens up completely new fields of action here. In this specialist article, we take a look at the diverse applications of AI in reputation management and their impact on the business world.
Customer ServiceHartmut Deiwick6 minutes
This article will give you a deeper understanding of the most commonly used AI operating models including their advantages and limitations.
AI & Machine LearningNicole Lontzek10 minutes
Find out how artificial intelligence (AI) will shape the future in 2024 and why 'future literacy' and 'future agency' are crucial. We shed light on the technological trend, the social impact and the need for new skills in this hyper-digital era.
AI & Machine LearningBritta Daffner8 minutes
According to a recent survey, 22% of German companies offer smart services, 13 are preparing them and 50% are currently planning them (Friedrich, Meiren, Schiller 2021). Only 7% think they are using AI. Why is that?
AI & Machine LearningDr.Ursula Meyerhofer Fahlbusch8 minutes
The terms artificial intelligence (AI) and machine learning (ML) are frequently used in the marketing industry and unfortunately often mistakenly equated.
MarketingAlexander Löwe5 minutes
Future challenges and opportunities of the link between marketing, AI and the emergence of the "Bio Signature Marketing" in the business world.
AI & Machine LearningAric Dromi5 minutes
Driven by the rise of eCommerce and changing consumer expectations, the last mile logistics landscape has shifted its focus from productivity metrics to prioritizing customer satisfaction and sustainability.
Transportation & LogisticsSimon Seeger4 minutes
Digital transformation isn't just changing the business world, it's opening doors to professional satisfaction and innovation. Dive into the world of SMEs and learn how digitization and AI can help people do more of what they love and how SMEs can thrive in this new era.
AI & Machine LearningChris Jon Graf4 minutes
How can companies optimize large language models while keeping their sensitive data in-house? The goal of this article is to demonstrate approaches for analyzing unstructured, in-house data while meeting data protection requirements.
AI & Machine LearningRainer Simmoleit7 minutes
