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  • Rosy future for smart contract and cryptocurrencies

    Some may have heard of a smart contract, but few know why the technology behind Bitcoin, Ethereum and the future of contracts actually works. We explain the potential behind the smart contract and what it looks like.

    Blockchain & Smart ContractsMarkus Wyss4 minutes

  • The dark side of automation - Why companies need to think ahead for sustainable success

    The article deals with the importance of responsible automation in companies. While automation can lead to efficiency gains and cost savings, it is important to also consider the impact on employees, society and the environment. The article provides specific recommendations on what companies should consider when automating, including involving teams, considering ethical standards, and regularly evaluating impact. Only through responsible automation can companies achieve long-term success and positive impact.

    AutomationBritta Daffner5 minutes

  • Cryptoassets: Intrinsic Value Matters

    Today, "crypto" is hardly understood as an investment instrument. Crypto is obviously not crypto, and the positions on what is valid sometimes diverge diametrically, even between proven authorities. This leads to great uncertainty among experts, and even more so among the general public. This article aims to shed some light through the fog onto crypto and help distinguish crypto-scam from crypto-value. It will show which cryptoassets and crypto tokens have intrinsic value and how this could be measured in the future using fundamental value analysis methods. The two largest and oldest cryptos, BTC (of the Bitcoin network) and ETH (of the Ethereum network), serve as reference points and examples.

    Blockchain & Smart ContractsMarkus Hammer19 minutes

  • The Black Swan Theory explained - Why you should beware of the "black swan"!

    Every uncertain experiment or every company that goes down previously unknown paths must beware of a so-called black swan. This refers to an event that is highly improbable, but can have the most serious effects on markets, customers, one's own product or one's own company. Disruptive innovations and new technologies can be particularly affected. They must always be able to react to such an event - or face devastating consequences.

    InnovationDavid Schneider8 minutes

  • MetaSales: Selling in the Metaverse through XR Customer Experiences

    MetaSales is an innovative sales strategy that enables companies to present and sell products through virtual twins in the metaverse. Customers can simulate workflows and try out products virtually, which increases product loyalty and boosts sales. Sales consultants can illustrate complex products and processes using XR Customer Experience, increasing their efficiency. There is also a whitepaper about this on my blog.

    MetaverseRalf H. KOMOR4 minutes

  • From AI to Programmatic Print: These Trends Shape Online Marketing 2023

    In a rapidly changing and increasingly digital world, it is essential for companies to stay up to date and continuously adapt their marketing strategies. In this technical paper, we examine some of the key trends in online marketing for 2023 and discuss how companies can leverage them to best reach their target audiences.

    MarketingHartmut Deiwick6 minutes