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• What is PropTech? - Digitization of the real estate industry

  Digitalization has arrived in the conservative real estate industry and is being driven primarily by so-called PropTech companies. But what is behind the buzzword PropTech? What business models and trends exist in the field and what significance do they have for the real estate industry?

  Real Estate•Mathias Baumeister•9 Jun 2023•5 minutes

  

• Unlock the potential of parcel logistics: lessons from the disruptors and innovators

  Newcomers are challenging existing thinking in parcel logistics. Rather than seeing this as a threat, incumbent companies should seize the opportunity to integrate new ideas. This means streamlining their operations and becoming greener and more customer-focused.

  Transportation & Logistics•Simon Seeger•1 Jun 2023•4 minutes

  

• Differentiation in the digital age

  Digitization and globalization have brought us many social advantages in recent years and decades. As consumers in particular, this has made many things cheaper, easier and faster in our everyday lives. Global supply chains and international networking have made the distances between people seemingly smaller. Any information we are looking for, any product we are interested in, we can quickly and easily find and compare the pros and cons of - all from the comfort of our couch on our cell phone. For companies, however, this permanent comparability means a new challenge. How should a manufacturer position itself correctly in order to stand out from the mass of search results with its own product? The answer may be easier than you think.

  Marketing•David Schneider•30 May 2023•8 minutes

  

• WeChat Explained - Understanding the Chinese Super App

  Understanding the Super-App from China that is used by over 1 Billion users every day. We give you an introduction to WeChat and explain what is behind the app.

  Mobile Technologies•Benjamin Talin•27 May 2023•10 minutes

  

• The future of parcel logistics: 10 trends for efficient last-mile delivery

  The parcel logistics industry is undergoing rapid change. The use of new technologies is opening up enormous potential in terms of efficiency, customer satisfaction and sustainability. Digital solutions in particular will play an increasingly important role in the future.

  AI & Machine Learning•Simon Seeger•25 May 2023•8 minutes

  

• Cryptoassets: Intrinsic Value Matters

  Today, "crypto" is hardly understood as an investment instrument. Crypto is obviously not crypto, and the positions on what is valid sometimes diverge diametrically, even between proven authorities. This leads to great uncertainty among experts, and even more so among the general public. This article aims to shed some light through the fog onto crypto and help distinguish crypto-scam from crypto-value. It will show which cryptoassets and crypto tokens have intrinsic value and how this could be measured in the future using fundamental value analysis methods. The two largest and oldest cryptos, BTC (of the Bitcoin network) and ETH (of the Ethereum network), serve as reference points and examples.

  Blockchain & Smart Contracts•Markus Hammer•22 May 2023•19 minutes

  

• What are podcasts and why are they booming?

  Not a day goes by without a new podcast making headlines. Listeners enjoy gripping stories, while journalists and brands have discovered the podcast medium as a new communication channel.

  Marketing•Nicolas Leuenberger•19 May 2023•6 minutes

  

• From AI to Programmatic Print: These Trends Shape Online Marketing 2023

  In a rapidly changing and increasingly digital world, it is essential for companies to stay up to date and continuously adapt their marketing strategies. In this technical paper, we examine some of the key trends in online marketing for 2023 and discuss how companies can leverage them to best reach their target audiences.

  Marketing•Hartmut Deiwick•3 May 2023•6 minutes

  

• The place of BIM in the construction industry

  We analyze the building sector path until today, comparing the way we used to do things and how we do them now. Are we on an evolutionary path? Is digitalization on the way up? Why BIM can be a good (or bad) fit for the AEC sector? These questions we aim to clarify here, happy reading!

  Trends•Tequma AG•27 Apr 2023•5 minutes

  

• Digital innovation: ask your team to "destroy" the business model

  That the industry needs to drive digital innovation is clear. The question is how? A thought exercise can help to address the right issues - to "destroy" your own business model.

  Strategy / Vision•Mike Flache•27 Apr 2023•8 minutes

  

• Software Supply Chain: Risky Digital Ingredients

  Software supply chain is the new topic for all manufacturing companies - and will soon affect more and more companies. Because all of a sudden, authorities, certifiers and customers want to know everything about what's in digital products. How did this come about, what is it about in detail, and what should be kept in mind?

  Regulations & Laws•Philipp Schneidenbach•18 Apr 2023•9 minutes

  

• ChatGPT as an Investment Assistant

  Can ChatGPT teach financial literacy, suggest general investment advice, and help create diversified portfolios? Will replace creativity or decision-making in investing?

  Banking & Financial Services•Tetyana Kohansal•17 Apr 2023•7 minutes