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  • Why platforms fail - 8 Reasons that lead to failure

    Platforms are a preferable business models due to their scalability and potential profitability. But most platforms fail, and there are many reasons why this happens. Here you have a list of the 8 biggest mistakes that will potentially lead to failure of platforms.

    Platform EconomyBenjamin Talin7 minutes

  • What digitization could do in the Corona crisis

    The COVID 19 crisis is presenting companies and people with unprecedented challenges at work as well as in their private lives. Almost all companies worldwide are affected by this crisis and some are even on the verge of insolvency. While some companies are still looking for solutions, others have already found them: digitization. This article explains two Robotic Process Automation (RPA)-automated processes in systemically important companies that are at the forefront of the fight against COVID-19.

    AdvancedMarcel Schneider6 minutes

  • 9 government policies for stimulating economic growth

    What can governments do to stimulate economic growth? Different demand-side and supply-side policies have their advantages and disadvantages, and we will highlight the 9 most effective policies for stimulating the economy.

    Public Administration & DefenseBenjamin Talin14 minutes

  • The Future of Work - Understand how to build a better tomorrow

    The future of work is not written, and still it's a big topic for policymakers around the world. This article explains the challenges, current limitations and possible future developments in the future of our work world. We need new ideas and built a better tomorrow.

    AdvancedAric Dromi11 minutes

  • How new office structures minimize costs

    The flexible office with the right mix of digital and analog infrastructure will make office work better, more effective and ... reduce costs in the future. So it's the right mix of virtual, digital work and analog, real encounters with each other that makes work successful.

    Business ModellKai Bösterling10 minutes

  • Accompanying text for social ads - How do I build good copy?

    Finding the right accompanying text for an ad is sometimes not so easy. The closer it gets to publication, the greater the pressure to formulate the right copy - and that's exactly when writer's block beckons. The good news is that while there's no infallible recipe, there's definitely a good guide to make copywriting for social ads easier. Philipp Reittinger, CEO and co-founder of ZweiDigital, explains the steps you need to take.

    Social MediaPhilipp Reittinger6 minutes

  • More reach and customers through digital platforms

    Many of us are too young for the oil crisis of the 70s, but I lived through the DotCom bubble and the economic crisis of 2008. Looking back today at the events of that time, we now have some tools and opportunities for generating reach and new customer business that we would have given anything for back then.

    Sales / After SalesPhilipp Schneidenbach7 minutes