Level

Latest

• Compulsory insurance for natural disasters – does Germany need a new protection concept against natural hazards?

  The flood disaster in the Ahr Valley in 2021 made it clear that Germany is inadequately prepared for extreme weather events. While the risk posed by climate change is increasing, only around 50 percent of German homeowners have natural disaster insurance—compared to 98 percent in France. Is compulsory insurance based on the French model the right way forward for Germany, or are there more convincing alternatives?

  Insurance•Materna Group•11 Jun 2025•6 minutes

  

• Mobile payment in Switzerland: trends, security, and challenges

  In terms of the number of transactions, smartphone payments now exceed traditional payment methods such as cash and debit cards. What once began as a technological gimmick is now an integral part of everyday life. However, as smartphone usage grows, so do security requirements.

  Advanced•eBanking aber sicher!•28 May 2025•6 minutes

  

• Social commerce: Effective AI tools for founders

  Digitalization has transformed the world of entrepreneurship, especially in its early stages. More and more people are starting their businesses part-time or as freelancers, not through a traditional website, but directly on Instagram, TikTok, or WhatsApp. They meet their customers where they already are and transform social networks from pure communication channels into functional business platforms.

  Social Media•Alexandra Anderson•23 May 2025•4 minutes

  

• MoreThanDigital Insights: Building Smarter Companies, One Diagnosis at a Time

  Old instincts can't keep up. Discover how business diagnostics like MoreThanDigital Insights empower smarter decisions and drive true transformation.

  Strategy / Vision•Thnk Machine•16 May 2025•7 minutes

  

• Transparency is the new currency for brand trust

  David Ogilvy coined the following statement: “Great marketing only makes a bad product fail faster.” Meaning: Overpromising cannot make up for underdelivering. Savvy! Smart man. But today, this beautiful statement no longer seems to apply. We are realizing that brands want to improve their products with all their might through automation and AI, even with deep fakes and so-called greenwashing and bluewashing. Today, we can learn more about products and companies than ever before. We can research online. We can read other people's product experiences in communities or on review platforms. But at the same time, there has never been so much misinformation. This unsettles consumers. We are losing trust. We have obviously already lost trust in politics. Trust in brands is also suffering greatly at the moment. This article describes the new currency in marketing: transparency. And how brands can successfully regain the trust and loyalty of their customers.

  Marketing•Kai Bösterling•30 Apr 2025•12 minutes

  

• Independence from the cloud, M365 and co. - how to take the right steps now

  Dissolved governments, presidential elections, military conflicts. Somehow the world seems to be falling apart at the seams - even though it was already complicated five years ago, when the coronavirus crisis and the abolition of the EU-US Privacy Shield had just turned the world upside down. Almost everyone suddenly had to be able to work flexibly and remotely, while the legal basis for using US cloud providers and solutions collapsed before our eyes. What did the professionals do right - and what can we all learn for our own resilience?

  Cloud•Philipp Schneidenbach•24 Apr 2025•13 minutes

  

• The rise of Agentic AI: Top Risks and Concerns

  By 2027, Deloitte forecasts that half of companies using generative AI will have adopted Agentic AI, also known as AI agents, to enhance their operations. Are there risks to watch out for as this technology gains fast adoption?

  IT-Security & Cyber Security•Elijah Falode•11 Apr 2025•4 minutes

  

• Digital accessibility explained – why is it important and who does it matter to?

  Digital content must be accessible to everyone – regardless of physical, temporary or situational limitations. This text shows what accessibility means, who it affects and how it can be implemented.

  IT•Materna Group•9 Apr 2025•8 minutes

  

• Evolving Management Toward AI-powered and Insights-Driven Organizational Transformation

  Data, Insights and AI - we are in a new business world and management is evolving too. This article will help you understand the future of management.

  Leadership & Management•Benjamin Talin•31 Mar 2025•17 minutes

  

• Improving application security by using AI to perform secure code reviews

  The reasons why AI will have a profound impact on code security and can be useful for code reviews.

  IT-Security & Cyber Security•Pavan Paidy•21 Mar 2025•7 minutes

  

• Revolutionary: How AI is leading entrepreneurship into the digital future

  In the digital era, technology is advancing relentlessly – and entrepreneurs must not be left behind. In order to survive in an increasingly digitised market, small businesses in particular need efficient tools that save time and resources. This allows them to focus on what they are really passionate about: their creativity, their business or their family.

  Digital Marketing•Alexandra Anderson•13 Mar 2025•3 minutes

  

• Mobility Data Platforms Key to Transforming Mobility

  Mobility data platforms connect traffic data, promote sustainable mobility, and optimize traffic flows. Learn how they are driving the transformation of mobility.

  Transportation & Logistics•Materna Group•5 Mar 2025•6 minutes