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773 articles
More and more companies are using chatbots to communicate with their customers. The motivating factors for using bots are usually increased efficiency, enhanced customer experience and cost reduction. However, many bot projects fail because they do not satisfy customers or have technical shortcomings.
Bots and Assistance SystemsSophie Hundertmark5 minutes
The digitization of business processes should lead to them offering a better experience and becoming more efficient. However, these benefits often also lead to stakeholders becoming more and more dependent on the IT systems used. In this article, I therefore highlight the increasingly important, but always often forgotten or only technically addressed topic of business continuity.
ITGeorg Hauzenberger9 minutes
Companies need a vision, a mission and the corresponding strategy to make society and the environment better. This should always have been the case. But now it is assumed by customers. That's why it makes sense in marketing to use the terms "vision", "mission", "strategy" or even ... "purpose" as a clear semantic convention. It is important what comes out at the end - namely the irrefutable positioning of a brand - but to clarify an optimal process within a collaboration in the brand team, it is important to have a clear understanding of the terms.
StrategyKai Bösterling11 minutes
Economic bubbles have been around for ages. But, what are Economic Bubbles, what types of bubbles are possible, and what stages can be observed over and over again?
Markets & IndustryBenjamin Talin8 minutes
With the metaverse, we are facing a shift that will change business models just as much as the Internet has in recent decades. Anyone who dismisses it as hype for gamers and nerds is closing their eyes to the advantages of early participation.
Virtual Reality & Augmented RealityThomas Müller6 minutes
Setting up an eCommerce shop must not be difficult. We show you a 7-step guide on how to start an eCommerce business in the US.
E-Commerce & Mail Ordercodecoda6 minutes
Green Economy is a term that is not clearly defined but already being used by many organizations. What is Green Economy and why whould we start to build a top-down framework for a global economic revolution?
Environment & Social AffairsBenjamin Talin15 minutes
The digitization of purchasing not only brings enormous efficiency gains and cost optimization. With the digital transformation of procurement processes, entirely new workflows become possible that change the way ordered products are handled - and open up further savings potential, for example in merchandise management.
ProcurementChristian Obeser4 minutes
Indirect procurement is often given only low priority. But it is precisely the unfavorable relationship between price and process costs that actually forces us to exploit all available savings potential here. And there are several of these along the process chain.
ProcurementChristian Obeser7 minutes
In a world full of buzzwords, it's important to separate hype from reality with some structure and lay out a practical, usable path to purchasing modernization.
ProcurementTino Lichtenberg7 minutes
After leading virtual or decentralized teams comes the new challenge for post-pandemic leaders: hybrid leadership. The last two years have shown that home office is a construct that can work. And that more workplaces are suitable for it than thought. But how will this affect the world of work in 2022? Will everyone return? Hybrid we become the model of the future.
OrganizationSandra Dundler7 minutes
What is driving the price of crypto assets like tokens and NFTs? Is it just the utility of blockchain technology? No, the desire for belonging and status is the key factor! That's why the metaverse is so hot.
Blockchain & Smart ContractsThomas Müller7 minutes
