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  • Online Coaching - Fad or Future Trend?

    The effectiveness of coaching has long been proven. However, many people are critical of online coaching. But the work of a good coach is of equal value. It doesn't matter whether it's analog or digital. The medium is merely the bridge between the people involved, and the decisive factor is who crosses this bridge. Not whether it is made of wood or metal. Virtual coaching is effective and offers added value.

    CultureSandra Dundler5 minutes

  • From Idea to Maximum Viable Offering - Brining Ideas to Market

    A good idea is just the first step in creating innovative offerings. To turn them into a successful offering not only requires supporting functionalities and services, but also an evolving and transforming delivery organization. By including these thoughts into the definition of the 'Maximum Viable Offering', some of the surprises on the road to the market can be avoided.

    Strategy / VisionChristopher Ganz7 minutes

  • Moderating does not mean babbling - leading meetings the right way

    Moderating means "moderating" in the literal sense, but it also means handling and directing. One could also use domptieren as a new choice of words, because everyone "should" be able to do something and show their best. And that means: let them participate, but in a controlled way. How this can be done, so that a new style can take hold, is shown here in six steps.

    Project ManagmentDr.Ursula Meyerhofer Fahlbusch11 minutes

  • 50:50 - Motivation in the home office is a matter for both employees and managers

    To be able to motivate themselves, employees need a high degree of self-organization. In addition, an environment that is as free of disruptions as possible is ideally helpful. Individual strengths also have a lot to do with how well we succeed in self-motivation in the home office. It's no secret that motivation is the key to achieving goals and to mental health (and not only) in the home office.

    Human RessourcesSandra Dundler8 minutes

  • Customer Success - What does it mean?

    This article serves as an introduction to the topic of Customer Success. Readers will learn what lies behind the buzzword and why it is worth introducing Customer Success as a strategy in corporate planning. They also receive tips for Customer Success measures in various phases of customer contact.

    ProcessesTatjana Galinker8 minutes

  • Headless CMS for Content Management

    The importance of digital channels for brands is undisputed. If a company wants to turn users into customers in this environment, it has to offer much more than simple products or lurid purchase offers. The key is digital experiences that move users, bind them emotionally to a brand, and thus contribute significantly to the growth of brands. Innovative technologies can be a key driver here - also in the area of content management.

    MarketingDominik Angerer5 minutes

  • Content Automation - What Artificial Intelligence is Already Doing Today

    E-commerce companies are also increasingly turning to content automation, whereby product descriptions or category pages are generated automatically and integrated into the online store. The success of these companies is increasingly dependent on high-quality content, which should have as personal a relationship as possible with the customer. This can increase conversion and reduce return rates.

    E-CommerceDIGITAL BREAKFAST5 minutes